Although it’s not uncommon for celebrities or politicians to say they hate giving interviews, if truth be told, there are copywriters and journalists who hate making interviews, as well.
For some months now, I’ve been interviewing colleagues and friends for an upcoming e-book on creatives. And interviews are the lifeblood of business writing as well as of journalism. Veteran American journalists Mike Wallace (of “60 Minutes”) and Beth Knobel (lecturer at Fordham University) have written a primer that I’ve found helpful: Heat & Light: Advice for the Next Generation of Journalists (NY: Three Rivers, 2010). Here are 12 tips for making better interviews that lead to better articles. I’m adapting these myself, as I work:

(1) Prepare 50 (I’d say 20, depending on scope of the interview) questions arising from background research on your interviewee. Do this in order to be fully familiar with the topic. And be prepared to digress from your prepared set of questions, if more interesting lines of inquiry arise.
(2) Address the “why” and “so what” of the interviewee’s life or issues, as well as the “how, where and when.”
(3) Be sure to make your questions open-ended ones. Ones that can’t be answered with a simple yes/no. Open-ended questions are more likely to provide an interesting quotation for your article. And don’t ask questions that give the interviewee a choice, as it will give “box in” your interviewee and give them an “easy out” (64). For instance, don’t ask this: “Were you at the scene of the accident or did you arrive after it happened?” Continue reading “Hate making interviews? Here are 12 Tips from the Pros . . .”



interviewed Mary Norris, copy editor of “New Yorker” Magazine, on the publication of her first book, Between You and Me: Confessions of a Comma Queen (New York: W.W. Norton, 2015). You can listen to the 34 minute interview
In his “Usage Tip of the Day” (June 17, 2015), American Etymologist Bryan Garner corrects a common confusion between two similar sounding (and meaning) verbs (long a bugbear of mine):