On Good Friday, Easter weekend (2026), Marketing innovator, Seth Godin, published these thoughts, challenging the assumption so many make (especially in our AI age) that marketers obsess over money and care about nothing more than how to make more of it.
Instead of complying with the world’s dominant system(s) and regimes (led by Thatcher, Putin, Trump, Netanyahu, etc. ), Godin argues we should interrogate both: “Can we create the conditions to cause this system to change enough for us to do the long-term work we’re proud of?”
Because when we get our proverbial “foot” in the system’s “door,” work that can bring longer-lasting change may follow.
To fellow entrepreneurs: how do you use marketing to resist the dominant systems of these times?