NEWSLETTER

e-Newsletters

Using storytelling, the e-newsletters that I craft emotionally and persuasively connect with your readers, compelling them to believe and act on your offer. Such newsletters ask and answer questions, continue conversations, explain benefits and ultimately express powerful offers and calls-to-action.

As a disciple of North American B2B copywriters Steve Slaunwhite and Michael Katz, and with my own background in English literature, I am uniquely qualified to write your business stories.

In short, I craft fresh stories that promote your business or organization: Let me tell your story.

I have written, edited and produced monthly e-newsletters for the Toronto chapter of the Canadian Association of Professional Speakers (CAPS) and a monthly professional newsletter that tells stories of entrepreneurial language, creativity, and well-being.

Storytelling connects people through common failures or flaws. Other writers miss that by using feel-good, hypothetical yarns or templated stories that do not resonate with readers.

What do you (and your clients) most want?

The energy to live comes from everything that we endure. As we struggle against life’s inevitable losses, we’re forced to live more deeply and fully: our stories become more complex and more convincing.

A story that embraces such depth will command your clients’ interest, energy and purchasing power.

Think about the emotion you most want to appeal to: I’ll create the copy that best elicits it from your reader.

"We were especially pleased with Elizabeth’s handling of the interview process. She was able to put participants at ease and allow them to share in a personal manner while being sensitive to their feelings and privacy issues . . . .Elizabeth was very easy to work with as she made sure that her message was accurate and useful to us . . . . Her presentation of the program information is clear and interesting to read. Elizabeth’s use of language keeps the message clear and untangled. Bottom line—it was a pleasure to work with her and we were very pleased with the outcomes."
Wayne Wiens
Executive Director
, Big Brothers Big Sisters of Saskatoon

Newsletter Signup & Archives

I specialize in electronic newsletter writing and production.

e-Newsletters, as North American expert Michael Katz writes, are very much alive as a form of storytelling, especially for firms that provide professional services. Approximately 25 to 30% of recipients will open a good e-newsletter, sent to a house list. That averages from 5 to 10% better than newspaper ads, direct mail or cold-calling.

Below please read the latest issue of my monthly e-newsletter, “We Tell Your Story,” on the world of B2B storytelling and entrepreneurial issues.

And please sign up to receive future issues, which will be delivered mid-month to your inbox.

You are also welcome to view the archive of my former e-newsletter, “Communications Digest” (2014-2018).

Newsletter Signup

Newsletter Archives

2019 Newsletters

2018 Newsletters

2017 Newsletters

2016 Newsletters

2015 Newsletters

2014 Newsletters

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