Tech leader Katrina German on “how to lead with kindness in your digital communications”

For many Saskatchewanians–indeed, many Canadians who simply use technology–the name Katrina German is synonymous with brilliance in the field. She has won numerous accolades, including the prestigious international “Women in Tech” award.

In a recent discussion on Canadian Lindsay Lapaquette’s “Workplace Communications Podcast,” Katrina substantiated her claim that we need to lead and communicate in marketing and online with “kindness” and empathy.

  • She asserts that digital communication is only ethical when it is inclusive, accessible for people with low literacy skills, includes women and assists women to participate in such underrepresented areas as venture capital.
  • Katrina reminds us that the algorithms that show us what we read online “very slowly shape the way we see the world and think about things.” Algorithms reduce the “grey” areas between black and white concepts by favouring inflammatory comments that polarize readers.  Subtlety and nuance are lost. Hardware and software can  “reduce opportunities for discussion, dialogue and conversation.”
  • “Ethical Digital,” the company for whom Katrina is CEO and Founder, has researched how internet use “can affect mental health, productivity, sleep, depression, and anxiety.”
  • Her team, based in the north end of the University of Saskatchewan campus,  argues for the need to “change how we communicate with each other and make it a lot healthier for other people.”
  • This is not simply a “feel-good,” “Kumbaya” kind of involvement, but contends that we need marketing and business to be “directly tied with what’s good for . . . . human beings.”
  • She says we need to have a major conversation around the need to remove “FOMO” (“Fear of Missing Out”) from marketing and to make creative changes to our language that refuse to “agitate consumers to buy out of discomfort,” the sense that they’re lazy or ignorant.
  • Sleep deprivation is a problem amongst tech users, and especially youth. So why not schedule your weekend or late night postings to get published during workday, daytime hours? –And not expect others to reply until then.
  • Among Katrina’s recommendations are to research the language and concepts behind our postings, so that we consider geographical differences in language that we may not know about (she cites terms like “gypsy,” “hacked out,” “yard sale,” and “smudging”). We need to apologize when we err, but also offer forgiveness to others when they make mistakes: perfection in language and thought isn’t realistic. But errors can be “opportunities for learning,” and should not be used for online shaming.
  • When we refuse to be fearful around language, but to be conscious of it and approach with a desire for human connection, success will follow. As Katrina closes:  “If you’re always coming at communication from the idea of connection, you’re probably going to win.”

Anyone in communication these days (and who isn’t?)  should definitely listen in:

https://lindsaylapaquette.com/katrina-german/

 

On Creative Writing in the Age of AI in this month’s issue of ‘Tell Your Story Newsletter’

May 2023 Vol 5 Issue 5

Tell Your Story Newsletter (TYSN):
Specializing in Entrepreneurial and Linguistic Communication
Let me help you tell your story!

Welcome Mid-May 2023!

After weeks of unseasonable cold during March and April, the past week or two has brought near record-breaking warmth to Saskatchewan. During April, our temperatures varied within one week from -30 degrees to above 20 degrees Celsius! And as I’ve prepared this issue of “Tell Your Story Newsletter,” daily temperatures have risen to nearly +30 degrees — all signs of
climate change.

And yet the sunshine and warmth feel so welcome, after another interminable prairie winter–and a Covid one, at that.
With May, the grass of neighbourhood yards has started to “green up,” robins are taking flight (and charging our windows) and Saskatchewanians are breaking out flip flops, bermuda shorts, and our ever-important sunscreen.

As the ground finally thaws, gardeners like my friends and colleagues, Ashleigh Mattern; Julie Barnes; Laura Zink and Tom Yates prepare to plant the seedlings they started last winter, or the inviting annuals and perennials already on “show” in our favourite garden centres.

Painfully aware that Covid-19 is not behind us (as hospital wards still show), some of us continue to “mask up” when visiting hospitals, but also in grocery stores and other indoor settings where many congregate. Covid has not “done” with us, although outdoor activities bring us more of a reprieve.

In “Article One,” this month, I visit an influential posting by Jessica Lam Hill Young over LinkedIn, on how creative writers must adapt to Artificial Intelligence (AI) or face obsolescence.

And in “Storytellers’ Corner,” I visit a smart networking pointer from American psychologist and marketing guru, Robert Cialdini.

I wish for you, good readers, time to enjoy the remainder of spring, before summer (too quickly) takes its place.

May we all be conscious of the blessings that still grace our lives, even in these late pandemic times.
Sincerely,
Elizabeth
Principal
Storytelling Communications
www.elizabethshih.com
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IN THIS ISSUE:
ARTICLE 1: Creative Writing in the Age of AI
STORYTELLERS’ CORNER: Dr. Robert Cialdini on Persuasion
SHOP NEWS
ABOUT US
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Article One: Creative Writing in the age of AI

Much ink has been spilt lately over the rise of AI, notably with ChatGPT and its competitors.

In a posting on May 5th on the social media network I most often teach to newcomers, LinkedIn, SEO specialist, tech marketer, copywriter and strategist Jessica Lam Hill Young wrote persuasively about how AI will genuinely change the landscape for copywriters and content writers (including me).

From her office in Hong Kong, Lam Hill Young contends that 90% of writers will eventually be replaced by AI, especially for relative newcomers to the field, who have “under five years of experience.”

She says that when reviewing recent applications for an opening of a writer for her team, she repeatedly saw “the same red flags,” such as generic cover letters (from templates); blog writing focused more on SEO than on in-depth thinking (relying on repetitive phrasing, obvious statements, impersonal writing); and unclear writing that is also “clunky,” and without “brevity,
conciseness and elegance.”

She calls for a “radical paradigm shift” so that “copywriters and content writers become marketers, not writers.” Here are her seven tips for creatives who want to avoid career obsolescence, as AI deepens and intensifies its influence:

(1) Instead of taking instructions from a client (as writers often do), become “a marketer” who “deeply understands and persuades the target reader to take action.” This matters, because AI cannot “feel and speak to the pain points of your reader with human empathy.”

(2) Develop a niche in topics that AI struggles with, such as developer content, specific B2B audiences (yay!), technical content, tech thought leadership and medical writing, amongst others.

A painful reality, Lam Hill Young says, is that for “wellness or B2C” writers, “it’s game over, soon.”
(3) Search back at original data on your topics, get first-person insights (by interviews or webinars) and “read thought leadership” in the field you’re writing about (“Forbes,” the “Harvard Business Review,” “The Economist” and “The New York Times” are all great places).

(4) Diversify your skills so that you don’t just write content/information-based writing: “Master copywriting, website copy, email copy, social media posts, nonfiction writing, etc.,” because “these are all interrelated.”

(5) Don’t crank out “volume.” Good marketing writers don’t produce 6000+ words/week in which nothing stands out. She recommends that we raise our fees and “spend more time on 2000 words/week that actually matter.”

(6) If you’re making the mistake of charging by word count, stop! It “devalues your work as an output of volume.” Instead, write projects that are not about meeting a target length.

(7) Spend all your free time playing with AI so you can understand its limitations. Actually use ChatGPT: when you feed it your prompt, does it write better than you? While marketers can build “briefs” (i.e. summaries, guides or arguments that present key points to stakeholders), Lam Hill Young writes, genuinely great writers “should OWN that brief. For example, the hiring marketer can give a bit of context, topic, audience, campaign goals, etc. . . .
but NOT tell the writer what to write and the outline, etc. The writer should be the one deciding on angle, messaging, sources, structure, storytelling, etc., after diving deep into the subject matter.”

And, she adds, “the writer should be a savvy enough marketer to tell the hiring manager when there are problems with the content request.” Friction will definitely result.

Writers who are thought leaders will take an email or a question or a prompt from an editor and “run with it,” successfully. Lam Hill Young says she seldom finds that amongst freelancers, and only with in-house creatives.

World white paper giant Gordon Graham (a Canadian with whom I share my website designer) added further that more work will transpire for well-read editors who can polish up drafts written by AI. And “there will be lots of opportunities for writers/editors who can write with AI and then humanize its drafts.”

Creatives need to plan writing “strategically around context, audience and business goals.”

Gone are the days of Googling sources to create content. ChatGPT and its rivals are mastering that, as we speak.

Currently, Lam Hill Young writes, ChatGPT doesn’t work to develop client content on highly specialized topics, but writers whom she recommends, Jacob McMillen and Julia McCoy, are exploring those limits. McMillen responded that AI can create remarkable writing for long-form
if it is tackled one section at a time. (But AI’s capacity grows rapidly and will soon do more!)

So researching with paid subscriptions, listening to podcasts (Eric Anderson’s, Christina Cherneskey and Lenore Swystun’s are faves of mine), listening to webinars and interviewing real people are the best ways to write original, interesting and useful content.

Later last week (May 11th), Lam Hill Young (linchpin that she is) added five resources for those of us striving to learn about AI, while living “real lives”:

(1) The Neuron – AI News –is a weekly AI newsletter collecting the latest and most popular in AI developments by expert curator and journalist Pete Huang. You can find them in one handy email “before they pop up in your feed.”
(2) Prompts Daily –A “Prompts Engineer” is now a career! Get all the latest prompts in a daily newsletter and creative ideas to get the most out of AI tools, using those prompts.
(3) AI Chat Slack channel by Ruben Hassid. This channel has a brilliant tagline: ” ‘Master AI before it Masters You’ .” This can be a great community chat for AI-related matter.
(4) The Superhuman newsletter by Awais Khan. This is new to Lam Hill Young, but she finds reason to keep reading. What do you think?
(5) There’s An AI For That is a huge directory listing 4,120 AIs for 1,158 tasks and more, updated daily. Whatever you need, AI will be on it, if it hasn’t already mastered and archived the field. https://join.theneurondaily.com/

And now it’s your turn: what are you using AI to do, in your work or business? And with what results?
Please write in; I’d be delighted to hear from you!
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STORYTELLERS’ CORNER . . . .

STORYTELLERS’ CORNER: Words, stories, riddles and articles on marketing, writing and language learning
This month: Dr. Robert Cialdini on Persuasion

The great psychologist and marketer, Dr. Robert Cialdini (best known for his book, Influence), recently posted on LinkedIn a method for applying persuasion to networking.

When someone is introducing you to another person, group or larger audience, Cialdini suggests these pointers:
(1) As a receptionist for a company, a woman (let’s call her Lucy) might introduce clients to colleagues by saying, “Do you have a question about commercial real estate? I’ll put you through to Peter.”

(2) Lucy’s supervisor asked her to change her introduction to: “I’ll put you through to Peter . . . he has 20 years of experience and is the go-to expert in this region.”

(3) By making this change, the securing of appointments increased by 20%. And signed contracts went up by 15%.

All the receptionist did was bring Peter’s genuine authority to awareness.
Because Peter did have that experience and he was in fact the expert in this field. So this leaves us with an idea for how to bring authority to the surface in your organization: Cialdini says we should always answer these three questions:

(i) Who should introduce me? If possible have someone else introduce you and your credentials, so you won’t be seen as a braggart.

(ii) When should I be introduced? Try to be introduced right before you speak, whether in a meeting or at a presentation.

(iii) What credentials should I give my introducer to use? Your expertise, experience, titles, awards, achievements can be mentioned . . . as long as they’re relevant to your message.
Don’t be (too) modest. Leveraging strong, relevant credentials will help your audience to choose you for their project(s).

Do you have an, idea, problem or pointer involving any aspect of language, communications or marketing? Please share it with me; I’d be delighted to use it in an upcoming issue.

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SHOP NEWS: 

At risk of boring my readers by repetition, I need to express particular gratitude again this month to the staff of (Revera) The Franklin assisted living building, for taking care and sensitivity in welcoming my elderly mother back to her home, after she endured a very trying time in hospital.

Particularly wonderful were Mason and Charmaine in advising me on the gastroenteritis that infiltrated so many seniors’ facilities last winter, which made several residents, including my family member, very ill.

Mason quietly and masterfully disinfected the suite involved and Charmaine advised on protocol for hospitalization in a very stressful time: Thank you, to you both!

While the experience I witnessed at Royal University Hospital demonstrated the breakdown of hospital care that fills the daily news, I also owe tremendous gratitude to parish nurse Laura Van Loon, who advised me on how to emerge from a terrible lack of care to safer rehabilitation at home.
Once again, thank you, Laura!
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Entrepreneur of the Month: Stephen Cavan
. . .
Based in Saskatoon and soon to be Calabria, Italy, Stephen Cavan has been a highly motivated entrepreneur in several fields, over the years:

While teaching Greek and Roman Classics at U of S, he began a hobby of brewing beer at home.

But the lack of available supplies motivated him to start his own business, opening Paddock Wood Brewing in 1995.

Steve’s purpose was to sell the best ingredients for making beer. Selling ingredients eventually transformed into selling the finished product. By 2012, his hobby had yielded over $1M in sales in Canada and employed a staff of 15.

The market for craft beer grew very slowly and most local bars hesitated to offer it. So in 2012, Steve opened a bar–The Woods Alehouse–to showcase the world of craft beer. But managing a bar/restaurant with roughly 30 employees became what he terms a “hot potato.”

He was happy to sell that business after four years.
Most recently, since 2019, Steve has retired from brewing and become certified to teach English as a Second Language (ESL). Through his wonderful wife, Kathleen (formerly of the English Department and St. Andrew’s College, U of S), I began to discuss with Steve my own interest in ESL.

Steve has been teaching privately on the “italki” platform, since 2020 and has mentored me to do the same, while we both teach some in-person classes on business and academic topics.

Steve’s current plan is to teach English from retirement in Italy, combining in-person and online classes to a growing number of intellectually curious and admiring students.

Thank you, Steve, for your commitment to the ESL industry. And I hope we will collaborate in the future, as well!
There are always new businesses, non-profits and entrepreneurial programs to promote. Please write me to share your success stories!
I’m excited for what’s ahead in our entrepreneurial community.
But for now, this is a wrap for mid-May!

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ABOUT US:

Between 2011 and December 2018, Elizabeth Shih Communications chronicled the stories of B2B marketing and communications on the Prairies and across the country.

Effective January 1, 2019, I rebranded as “Storytelling Communications.” I now help newcomers to Canada land better jobs and economic immigrants to secure contracts by improving their English skills; I help SMEs close more sales by communicating more effectively; and I help major companies tell their legacy stories.

Interested in learning more? Please contact me through my CASL-compliant
website (www.elizabethshih.com). After I receive your message, I’ll be pleased to discuss projects with you!

STAY IN TOUCH:

Follow us on Twitter
Become a Facebook fan
Subscribe to my blog
Contact us

 

On “YXE Underground”: Meet a Supporter of our City’s Minorities–Haven Seto

 

Those of us who love to learn  about “off-the-beaten-track” ideas and people tend to love podcasts. And among local podcasts, I particularly enjoy “YXE Underground,” from communications specialist (and former CBC journalist), Eric Anderson.

YXE Underground shares the stories of “people who are flying under the radar but still making a difference in Saskatoon.”

As a teacher of English as a Second Language, I often teach and tutor newcomers (new and economic immigrants) who are striving to  integrate into our community.  So I was especially delighted to hear Eric’s episode on  Haven Seto–a first generation Canadian who directs the employment programs at Saskatchewan Intercultural Association (SIA).  In that work, Haven helps new immigrants and Indigenous people find “meaningful employment” in the city. He has been a “servant leader” among us, since 1964.

He also mentors young athletes through the Chinese Martial Arts Academy, creating community leaders for tomorrow.

But until Eric’s podcast, I had not met Haven. Have you? Take a listen!

Home

 

Does stoicism bring resilience? Read this month’s issue for an answer!

February 2023 Vol 5 Issue 2

Tell Your Story Newsletter (TYSN):

Specializing in Entrepreneurial and Organizational Storytelling

Let me tell your story!

Welcome Mid-February2023!

Although winter hit us early and hard toward the end of 2022, more recent weeks (apart from a cold interval in January) have been unseasonably mild—and lately sunny, too!

However, in the middle of February (often thought in Saskatchewan to be winter’s “cruellest” month), the cold has returned and more of it is promised next week.

Friends who suffer from migraine headaches, people with sinus challenges and those with weakened immune systems, can be overheard lamenting recent weather fluctuations. But now into year three of the global pandemic, good readers, aren’t we all happier that 2023’s cold spells don’t seem to last? Saskatchewan winters demand such resilience from us.

The principals or directors of “ei advantage (Emotional Intelligence Advantage),” Winnipeg-based Hayley Hesseln and Janice Gair, published a blog posting recently on how stoicism can foster that same resilience in all of us–especially in these costly, challenging, Covid times. So in “Article One” this month, I review some of the arguments of their posting, “10 Stoic Quotes to Build Resilience.”

What’s in store in Article Two, “Word Nerd’s Corner,” you may ask?  For a change of pace this month, I present some compelling book dedications— intriguing or inspiring statements that I’ve encountered when reading business books, entrepreneurial guides, fiction and more.

May the next month be kind to you, good readers, as we are closing the long loop of winter!

Sincerely,

Elizabeth

 Principal

Storytelling Communications

 www.elizabethshih.com

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IN THIS ISSUE:

ARTICLE 1: Does stoicism build resilience?

STORYTELLERS’ CORNER:  Book dedications from assorted authors

SHOP NEWS

ABOUT US

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Article One: Does stoicism build resilience?

Hayley Hesseln and Janice Gair offer progressive programming for leaders and entrepreneurs through their “ei advantage” company. In one of their recent blog postings, they offer “10 stoic quotes that build resilience.” Why? Because as part of our unending global pandemic, soaring inflation affects every sector of life, the bottom drops out of the stock market and even routine aspects of life now sometimes feel that “they’re too much to handle.”

When “such vicissitudes have always been part of the human experience,” Hesseln and Gair are among many business thinkers who give credence to stoic philosophers whose writings (as early as 300 BCE) still have value and “ring true to this day.” Ryan Holiday’s book (whose title encapsulates his value for stoicism), The Obstacle is the Way (2014), has sold like hotcakes.

Hesseln and Gair write that stoicism has been practiced by “kings, artists, thinkers, presidents and entrepreneurs” from the likes of Adam Smith, Ralph Waldo Emerson, George Washington, and many more. Its perspectives, from writers like Marcus Aurelius, Seneca and Epictetus, are designed “to increase resilience, manage adversity” and (writes Aurelius), to “stand ready and firm to meet sudden and unexpected onsets.”

“Emotional Intelligence,” Hesseln and Gair write, can arise from the four central virtues of Stoicism: (1) Courage—reframing the world of difficult situations as opportunities to learn and better ourselves; (2) Temperance—doing nothing to excess when being brave can lead to recklessness; (3) Justice—doing the right thing because it is more important than anything else; and (4) Wisdom—recognizing that there is always more to learn, so we should strive to deepen our understanding of the world around us.

Among the 10 quotations of ancient Stoics that are cited in the blog posting, more than one  argues Seneca’s point that “we are more often frightened than hurt; and we suffer more in imagination than in reality.” In other words, most of what we worry about is in our heads, or that things do not disturb people but only the judgments we make of those things. So we get anxious running imaginary arguments, mapping out situations in our minds that never occur and worrying about risks that never lead to disasters.

These thought patterns are what contemporary psychologists and psychoanalysts call anxiety. The key to resilience, then (say the stoics), is to “pay attention to your thoughts and the things you worry about” and ask this: “are these real problems or just my imagination?”

 

Some other quotations advocate against hoping that events will turn out as you want them, but welcoming whatever happens, as the “path to peace” (Epictetus). It can be hard to welcome pain, loss and violence and make peace out of them, I might counter.

 

The posting concludes with Seneca’s teaching that “Wherever there is a human being, there is an opportunity for a kindness”–i.e. that “we [can be] remembered for how we treat others in our lives.”

 

Hesseln and Gair show that Stoicism does underpin some of contemporary thought and familiar expressions, such as “learn to roll with the punches” and “be the change you want to see in the world.” It’s good to know that such thinking dates to times as long ago as 300 BCE—we should not reinvent the wheel!

 

But while I admire the leadership training and coaching of Hesseln and Gair,  and I while I admire some of Holiday’s writing (that I reviewed in an earlier blog posting), what concerns me most about such ideas is that they assume that we can all “hurry-harder” (to borrow a curling term) in trying times, and that adopting an attitude of “tough-love” for oneself is healthy, tenable, and sustainable.

 

To push through the obstacles we meet in life (as Holiday’s title suggests), we would have to curtail our emotional lives, bracketing off our feelings indefinitely and apparently without repercussions. This assumption is patently false. Who among us hasn’t experienced a breakthrough in our work only after we have grieved heavily over stressful obstacles, disappointments and lost time and energy that undermined our goals?

 

To deny our emotional lives is guaranteed to lead to thinkers’ and writers’ block (i.e. more obstacles) which reflects depression, not progress. Yes, contemporary life requires us to grapple with life’s obstacles first-hand. But if we are to force ourselves through them, blind to the pain and emotion involved, that would

require self-abnegation.


 

American psychologist Kristin Neff has argued over the past 20 years that we need compassion for ourselves, not self-denial, if we are to find satisfaction in life. She cites the Buddhist belief that “suffering = pain x resistance”–that when we resist emotional pain, we only compound our suffering. But the “highlights” of stoicism by their very nature resist pain and fail to connect how it pertains to suffering. When we experience at least some of the pain of our lives (instead of denying it), we stop resisting it, and, with the support of a therapist, good friends or family, that process can (albeit counterintuitively) actively reduce our suffering.

In my 2017 book of interviews, Keep Going: Five Creatives Build Resilience, I cite the Concise Oxford English Dictionary’s definition of “resilience” as the ability “to withstand or recover quickly from difficult conditions.” More intensive definitions come from psychoanalysis, which a whole volume of blog postings could only begin to address. (But do consult Diane Coutu’s masterful article on the topic in the “Harvard Business Review”).

But if we are to recover and so find resilience from these “stressful and overwhelming times” (Hesseln and Gair), I still contend that we won’t be able to do it with stoic thinking or “self-mastery”– an inconvenient truth.  The annual mental health expenditures of most Western nations (including ours) provide ample evidence that many sufferers are not achieving resilience, despite the popularity of Holiday’s and others’ tracts on stoicism.

We also need leaders who recognize the importance of health care and, in particular, mental and senior health care, so that our communities have resources to turn to, in especially these “stressful and overwhelming times.” Not coincidentally, evidence shows that quite the opposite is happening.  In this week’s news, our second (and last) gastroenterologist has announced that she’s departing Saskatchewan, leaving more than 1000 local patients without specialist care. And at the same time, support is growing among seniors for physician-assisted dying, as at least some of the time, a tragic alternative to the very broken senior health care system in SK.

On these matters, stoicism could (and may already) underpin political quietism. For that reason, either the stoics’ ancient or contemporary formulations should be vigorously analyzed before they’re adopted as truisms for life.

And now it’s your turn: Do you find writings of stoicism (whether ancient or recently adopted) to help you find resilience within? Please write in; I’d be delighted to hear from you.

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STORYTELLER’s CORNER

STORYTELLER’S CORNER: Words, Stories, Riddles and Jokes on Writing and Editing . . .

This Month:  Memorable Book Dedication Pages

Do you ever wonder about the “dedications” of the books you read? I often find them intriguing. Here’s a recent sample:

  •   “To Amazon Addict” (Dr. Jud Brewer, Unwinding Anxiety: Train Your Brain to Heal Your Mind [2021]). Psychiatrist Jud Brewer dedicates his latest book to the anonymous reviewer of his first book. The reader protested in his/her Amazon review (ie. s/he is the “Amazon Addict”) that Brewer provided no insights on how to heal. And I agree! (His comprehensive online program of the same name now addresses  that.)
  • To Evan, who always trusts his cape. And to Caroline, who does things that scare her.”  (Ann Handley: Everyone Writes: Your Go-To Guide to Creating Ridiculously Good Content [2014]).
  • For all the children left behind when fathers and mothers go off to war.” (Laurel Corona:  Penelope’s Daughter [2010]).
  • To my wife Maggie, who always believed. She just always believed” (Pete Savage, co-author of The Wealthy Freelancer [2010]).
  • To all the well-fed writers around the globe—past, present and future” (Peter Bowerman, The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less [2009]).
  • To Dad, for driving an old tan Chevette while putting us through college.  To Mom, for making us breakfast every day for eighteen years. Each.” (Chip and Dan Heath: Made to StickWhy Some Ideas Take Hold and Others Come Unstuck [2007]).

Do you have a book dedication or a story, riddle or joke on any aspect of communications? Please share it with me; I’d be delighted to use it in an upcoming issue. 

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SHOP NEWS:

 

Special thanks every month to Parish Nurse, Laura Van Loon, for so generously assisting me as I continue to provide elder care. As I’ve observed in past months, the cuts to senior care in Saskatchewan for more than 20 years have left the burden of care to living family members, who often lack the time, funds, space and health to bridge the gap.

Laura has witnessed much mishandling and mismanagement and still advocates for fair and better senior health care. The words “thank you” do not really suffice, but I offer them again here to her (she is also  a faithful reader of this newsletter)!

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And in other spaces and places . . . .

A hearty thanks this month (and maybe a Reuben sandwich?) to Brent Kreuger, IT specialist, VP of Global Infobrokers and founder of Praxis International Institute (the province’s first entrepreneurial high school, based in Craik, SK). Why?

Brent continues patiently to handle the tech side of meetings and classes for a local charity’s “Women’s Employment Readiness” program, for whom he also facilitates on diverse and numerous topics, including digital competency and software skills. He teaches on expansive terms how to think and live well, to our newcomers and to budding entrepreneurs.

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The same local charity recently contracted me to facilitate on business communications these same newcomer women, who are already fluent in English. (And thanks for the referral go to Monica Kreuger, CEO of the  Praxis School of Entrepreneurship).

Thank you also to Employment Specialist, Nuru Nyoni, and Women and Family support coordinator, Hannah Enti-Brown, for discussing the contract with me, last month.

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And as a part of this work, I’ve been delighted to start learning about the experience of African-Canadians in Saskatchewan by tuning into activities for “Black History Month.”

Discussing themes of “Black resistance, resilience and resolution” and leading to a discussion on black women entrepreneurs in Saskatchewan, our local African Canadian network (in SK) asserts many ways that our province’s history is black history. I look forward to discussing further some aspects of that history, as I meet course participants.

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Entrepreneur of the month: I have meant to add for months (if not years) how much I appreciate Massachusetts-based Michael Katz’s postings on LinkedIn, where he grapples with some of the most vexed aspects of freelance creative life.

For instance, how do entrepreneurs sustain prospecting, when they have been self-employed for over a decade (and suffer burn out)?

 

How do we adapt to AI, without losing our writing practice, or our minds (e.g. ChatGPT, air tag surveillance, etc.) !?

 

And how can we value fellow newsletter-ists and bloggers, despite their differences (or because of them)?

 

Michael’s humourous approach belies his shrewd and well-read mind. As “Chief Penguin” of Blue Penguin Development, he inspires his followers: a few sentences from him can warm even the coldest winter morning!  (And, btw, Michael tells me he once dated a woman from Saskatoon whom he met as an undergraduate student at McGill University in the 80s! Small world. . . .)

 

Thank you, Michael, for caring and not just doing!

 

There are always new businesses and ideas to promote and discuss. Please write me to share your stories . . . . . .But this is a wrap for mid-February.

 

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ABOUT US:

Between 2011 and December 2018, Elizabeth Shih Communications chronicled the stories of B2B marketing and communications on the Prairies and across the country.

Effective January 1, 2019, I rebranded as “Storytelling Communications.” I now help newcomers to Canada to secure better jobs by improving their language skills; I help small- and medium-sized businesses to close more sales by communicating more effectively; and I help major companies tell their legacy stories.

Interested in learning more? Please contact me through my CASL-compliant website (www.elizabethshih.com).

After I receive your message, I’ll be pleased to discuss projects with you!

Please visit my website for more information (www.storytellingcommunications.ca).

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STAY IN TOUCH:

Follow us on Twitter

Become a Facebook fan

Subscribe to my blog

“Do you know the secret to feeling alive?” On fun in this month’s issue of “Tell Your Story Newsletter”

November 2022 Vol 4 Issue 11

 

Tell Your Story Newsletter (TYSN):

Specializing in Entrepreneurial and Linguistic Communication

Let me teach you to tell your story!

 

Welcome Mid-November 2022!

What a difference a day makes! November fourth was a beautifully crisp autumn day, followed by our first snowstorm of the season–on November fifth and sixth, which has stayed! Since transitions in seasons in Saskatchewan tend to be brief (or non-existent), I’ve been especially grateful for the frequent updates on weather conditions from Environment Canada!

Unseasonable cold caused many of us to break out our long-johns and parkas in the first week of this month, as I started to prepare this issue of “Tell Your Story Newsletter.”

Winter often feels like the cruellest season of the year in Saskatchewan, since it brings reduced daylight hours and at times brutal cold, wind and snowstorms. But it’s also a time when many professionals like you, good reader, dig deep and excel in your work, since the distractions of the outside world are minimized (unless you’re a winter enthusiast!).

If you can (like a neighbour of mine) already foresee “winter blues/blahs” coming, then I encourage you to keep reading–or, rather, to widen the topics of the books you’re already reading. My writerly colleagues (and friends) Julie Barnes and Ashleigh Mattern are regularly posting the books they’re devouring on Goodreads (aka “Facebook for writers”).

And what about music? Have you tuned into opera from “the Met” (Metropolitan Opera House) in New York, which is often broadcast at Cineplex theatres across the country? My ESL student in France has introduced me to the recordings of German tenor, Jonas Kaufmann, whose subtle voice would make anyone forget the breath of hoary-bearded, “Old Man Winter.”

Whether through books, music or other activities, I find the perfect antidote to prairie winters is to have more FUN!

FUN, you say? An absurd suggestion?

In Article One, this month, I visit science journalist Christine Price’s recent TEDTalk on the topic of FUN. While most of nature sleeps during winter, how can we feel fully alive? Price suggests that “fun” is the best answer.

Most of us enjoy some fun during winter, whether from hitting the ski trails or curling up by a crackling fire to read Alexander McCall-Smith or Louise Penney.  But how do we go about having more fun, on a regular basis? Article One shares some hints on that.

And in “Storytellers’ Corner,” I visit a potentially troubling phrase that itself sounds fun-ny–“tuna fish“–in the words of our resident etymologist (and a man of humour), Bryan Garner.

Perhaps we can view the snowy and cold portion of winter as being like the influence of a schoolyard bully? We can work around his (or her) blasts of nasty wind and frigid air, by immersing ourselves in our own creative activities and exercise . . . .

I wish more FUN for you this winter, good reader, that even the coldest of winds and the heaviest snowfalls cannot dispel.

Sincerely,

Elizabeth

Principal

Storytelling Communications

www.elizabethshih.com

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IN THIS ISSUE:

ARTICLE 1: “Do you know the secret to feeling alive?”  On FUN and how to get it 

STORYTELLERS’ CORNER:  The case of “tuna fish” from American etymologist, Bryan Garner

SHOP NEWS

ABOUT US

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Article One: “Do you know the secret to feeling alive?” Christine Price’s TEDTalk on FUN and how to get it

In her recent TEDTalk, science journalist Catherine Price observed something that should make us all pause: “It’s harder than we think it should be to actually feel alive.”

Consider that statement: We’re so busy constantly scrolling (and often “doing” things) that we have forgotten how to live! We forget that life is more than days filled with frenetic activity.

Price says: “We keep ourselves busy to the point of exhaustion. But we’re also languishing. We feel a little bit dead inside.” She thinks we’re living something close to despair, staying busy because we know that we are not truly living, but we simply don’t know what else to do about it.

Her answer? “Have more FUN!”

But what does that mean?

Our confusion over what actually constitutes “fun” arises from the “sloppy” way that we use the term: we often use it to describe what we do in our leisure time (e.g. “We had a fun weekend with my in-laws at the family cabin”), when the activity is often not enjoyable and may even be “a waste of time.”

Price gives as an example our scrolling through social media, which we assume is “fun,” but which she says can “make us feel bad about . . . everything.”

Even our best English language dictionaries have trouble defining the term “fun”: According to them, fun is “amusement or enjoyment, or lighthearted pleasure,” and refers to what children experience “in the play area.”

Fun seems to be, Price observes, “frivolous and optional.”

 

When she was working on a project, collecting stories about having “fun” from people all over the globe, they would “tell you about some of the most joyful and treasured memories of their lives.” That means that FUN is not simply “lighthearted pleasure, it’s not just for kids and it’s definitely not frivolous.”

Price suggests on the contrary that fun is “the secret [to] feeling alive.”

Clearly the term deserves a new, “more precise” definition!

Fun is a feeling, she asserts, not an activity, although when asked to describe “fun,” most people still list “dancing” or “skiing,” or “pickleball.”

Some “serendipity” (or downright chance) is involved in the word, since activities or events we expect to be fun often disappoint us, while those we don’t expect to enjoy can become “ridiculously fun.” Sound familiar?

Price says that it’s easy to identify someone who is having fun, because they look as if “they’re being illuminated from within.” True fun “produces [a] visceral sense of lightness and joy.” People can radiate fun.

From her interviews with dozens of people from diverse cultures, Price says that “three factors are consistently present” when we experience fun, yielding a much more accurate definition than what the OED or Webster’s tells us.

These three terms are “playfulness,” “connection” and “flow.” Where these experiences overlap (see the venn diagram, courtesy of Price), is the space of “true fun.”

Playfulness,” she says, is not playing games or make-believe but “having a lighthearted attitude, of doing things for the sake of doing them and not caring too much about the outcome. Letting go of perfectionism.” Playfulness means not being defensive and “not taking ourselves too seriously.”

“Connection” refers to “the feeling of having a special, shared experience.” It is possible to be alone when this happens (and so to feel connected to oneself and/or to an activity), but most often, another person is involved—“even for introverts.”

Flow” is a state where we’re so intensively engaged and focused on what we’re doing that “we can even lose track of time.” (e.g. “in the zone” as a musician or athlete).

Price argues that “it’s possible to be in flow and not [to] have fun, like if you’re arguing. But you cannot have fun if you’re not in flow,” she says.

Each of these three factors is enjoyable on its own. “But when we experience all three at once, something magical happens: we have fun.” And that “doesn’t just feel good, it is good for us.”

(i) Price says that fun is so beneficial that it “is not just the result of human thriving, it’s its cause.” For instance, fun is “energizing,” so that when people talk about such moments, “they glow: It’s like a fire has been lit inside of them and the energy and the warmth they give off is contagious.”

Whereas “so much of life drains us . . . fun fills us up.”

(ii) Fun requires us to be “present,” or in-the-moment, but doesn’t require meditation, yoga, etc. Apart from being present, there’s no other way that fun can arise.

(iii) Fun also unites us in a “really polarized world.” When we have fun with others, “we don’t see them as having different ethnicities or religions from ours. We connect with them as human beings.” She adds that such a connection is the first step whereby we can begin to solve the world’s problems.

(iv) “Fun also makes us healthier.” Isolation and loneliness can cause hormonal changes in our brains and bodies that increase the risk of disease. But when we have fun, we become “relaxed and more socially connected,” both of which are health-giving. So, Price argues, “having fun is a health intervention.”

(v) Finally, fun is “joyful.” While we read books or listen to favourite music, the truth is that “when we are in a moment of having fun, we are happy.” Price says this: The “secret of long-term happiness may be simply to have more everyday moments of fun.”

In order to have “more fun,” she says, we should do all we can to increase our everyday moments of playfulness, connection and flow.

Here are some ways:

(i) Reduce distractions in order to increase flow. Distractions disrupt flow. The chief source of distraction in 2022 is our smartphones. (Act accordingly!)

(ii) Increase connection by interacting more with other human beings in real life. This is easier and less scary than we (huddled over our phones) tend to fear.

Interaction starts by making eye contact with someone. “Say ‘Hello,’” Price advises. If that goes well, introduce yourself. From there, ask an interesting question (e.g. “What’s one thing that delighted you today?”)

(iii) Increase playfulness “by finding opportunities to rebel.” This doesn’t mean becoming a total iconoclast, but to show “playful deviance,” to “break the rules of responsible adulthood” and “give yourself permission to get a kick out of your own life.”

(iv) Finally, Price recommends that having fun should be a “priority.” Try to reproduce the circumstances (including other people’s presence) that have created fun for you in the past. Make some time in your schedule to have fun. “Treat fun as if it’s important, because it is,” she enthuses.

Fun brings “more creativity, more productivity, more resilience,” Price says. Fun can make us, as she claims, a better spouse, parent and friend.

Fun, she concludes, for anyone still puzzled by it, is “a distillation of life’s energy. And the more often we experience it, the more we will feel that we are actually alive.”

And now it’s your turn: do you agree with Price’s definition of fun and why it matters? 

Please write in; I’d be delighted to hear from you!

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STORYTELLERS’ CORNER . . . . 

STORYTELLERS’ CORNER: Words, storis, riddles and articles on speaking, listening, writing and editing . . .

The case of “tuna fish” with American Etymologist, Bryan Garner

In his recent blog on modern English usage, American Etymologist Bryan Garner observed that the term ” ‘tuna fish’ is redundant (see last month’s issue that differentiates between “redundancy” and “tautology’) because “tuna” is always a fish. The issue surrounding whether to write “tuna” or “tuna fish,” he says, arose around 1914.

Garner cites three more recent examples of this use, including this one in Sports Illustrated (“Letter from the Publisher, July 9, 1984):

“If he had his way, he would rid the world of ‘tuna fish.’ What else can a tuna be? asks Anderson.”

But the term “tuna fish . . . denotes a useful nuance,” Garner observes. ” ‘Tuna fish‘ is the type of processed, canned fish that is commonly served in sandwiches, whereas tuna typically refers to fresher types, such as those found in seafood restaurants and sushi bars.

How’s that for a fishy example for this month’s usage tip?

Do you have an, idea, problem or joke involving any aspect of language or communications? Please share it with me; I’d be delighted to use it in an upcoming issue. 

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SHOP NEWS:

Special thanks this month to the very gifted business coach and facilitator, Deanna Litz, of “Powerful Nature Coaching & Consulting Inc.” In previous years, Deanna has coached me through Praxis’  startSMART, staySMART and digiSMART programs, and through her excellent private coaching program, as I pivoted in 2021 toward teaching English as a second language (ESL/EFL).

Deanna and her husband, Saskatchewan Polytechnic facilitator, Rick Cumbers, own and operate “Lazy Hounds Farm,” located in Marysburg, SK (near Humboldt), where, for over 110 years, Deanna and generations of her family before have been stewarding the land.

Why is this relevant? Because in a recent delivery, Deanna shared with me some of their farm’s tantalizingly flavourful tomatoes, succulent peppers and zesty garlic!

In fact, Deanna and Rick grow free-range, naturally grown fruit, vegetables and herbs, raised by earth- and bee-friendly methods, for humans (and when the wildlife and the couple’s three lazy hounds don’t beat them to the harvest).

You may already have eaten Deanna and Rick’s beautiful fruit, vegetables and spices without even knowing it.

Their food has been enjoyed by folk from all walks of life, from Saskatchewan’s premier to those needing a helping hand. Deanna and Rick supply produce for some of Saskatoon’s finest restaurants, caterers, regular folk, foodies and local food banks. Their produce will spoil you for mass-produced, grocery store crops!

To learn more about “Lazy Hounds Farm,” purchase some of this year’s bountiful pumpkin and garlic crops (still available), or to tap into 2023’s harvest, please email Deanna at this address:

deannalitz@sasktel.net

Delivery to/within Saskatoon regularly and readily occurs.

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Special thanks also go out this month to Lisa Focardi, Community Development Worker at Saskatoon’s Open Door Society (ODS). An Italian-Canadian immigrant, Lisa capably organizes (amongst many programs) the volunteer-led conversation circles, throughout the calendar year.

At Lisa’ s invitation, I offered an introductory presentation on “brain health” last week, pitched at a beginner level of English, and found newcomers from Europe and Asia all very interested in the topic.

Lisa’s organizational efforts and generosity with others makes sharing conversation skills with newcomers a great pleasure. Thank you, Lisa!

Are you a native speaker or are you otherwise fluent in English? Do you have 60-90 minutes (each week) to share your skills with others? Please drop me a line and I will connect you with Lisa, who is always glad to have more volunteers on board.

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There are always new businesses, non-profits and entrepreneurial programs to promote.   

Please write me to share your success stories!

I’m excited for what’s ahead in our entrepreneurial community.

But for now, this is a wrap for mid-November!

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ABOUT US:

Between 2011 and December 2018, Elizabeth Shih Communications chronicled the stories of B2B marketing and communications on the Prairies and across the country.

Effective January 1, 2019, I rebranded as “Storytelling Communications.” I now help newcomers to Canada land better jobs and economic immigrants to secure contracts by improving their English skills; I help SMEs close more sales by communicating more effectively; and I help major companies tell their legacy stories.

Interested in learning more? Please contact me through my CASL-compliant website (www.elizabethshih.com).

After I receive your message, I’ll be pleased to discuss projects with you!

Please visit my website for more information (www.storytellingcommunications.ca).

Published by www.storytellingcommunications.ca–Storytelling Communications – Copyright © 2022.