Do you procrastinate? How to gain the upper hand, with psychologist Adam Grant

“I CAN’T!  I just can’t work on it, right now,” complained the daughter of a lifelong friend: “The deadline is still a week away. I’ll feel more like it, tomorrow,” she said, thwarting her mother’s efforts to get her to work on a major school project. 

My friend recently confided that “the hardest part of raising teenagers is getting them motivated to do their homework.” She described her efforts to discipline, cajole, even bribe her teens into staying seated, reading, thinking and doing the homework set before them.

Of course procrastination for everyone, and for teenagers in particular, has been exacerbated by our pandemic times: repetitive school closings, barriers to online learning, the effect of social isolation, and lack of a clear “end in sight” to Covid-19 could undermine the motivation and energy of the most diligent.

Procrastination, as discussed by psychologists for generations, is the crutch of people whose standards are too perfectionist to let them straightforwardly “get their work done.” While putting off work may seem to be an issue of time management, psychologists tell us that it’s really a striving to avoid unhappy emotions that arise from our work. By putting off work, procrastinators hope (delusionally) that the problem will go away or somehow later get easier to manage.

And of course that rarely, if ever, happens.  As Wharton psychologist Adam Grant wrote last spring, in The New York Times (NYT), procrastination is really a failure to manage our pain.

Grant cites the case of the sci-fi humourist, Douglas Adams, who in the early 1980s struggled mightily to progress with writing the fourth installment of his Hitchhiker’s Guide to the Galaxy. He took repeated baths, where he sometimes found that inspiration struck; and in desperation, went on a solo writing retreat at a country manor (where he got very little done). Eventually, his fourth book was only finished when his editor booked a hotel suite and sat with him, watching him type, day-by-day, until “after a couple of weeks, the manuscript was done.”

Psychologists Timothy Pychyl and Fushia Sirois have published their findings that procrastination is about “avoiding negative emotions” and not about being “lazy” or “avoiding work,” as people often assume. A task can stir up feelings of anxiety, confusion, even boredom. Escaping it may make one feel better today, but the task inevitably looks even worse tomorrow, “along with  the unshakeable (and accurate) sense that one is “falling behind.”

Procrastination is ultimately self-sabotage. Negative feelings are never dispelled by fleeing what triggers them. Grant refers to different strategies that people use “to end self-inflicted pain.” Douglas Adams, in Grant’s estimation, suffered from “neurotic perfectionism,” being his own “harshest critic,” editing and evaluating his writing as he composed it, throwing out drafts in production phase (although writers such as Daphne Gray-Grant have analyzed that practice as another process of self-sabotage).

Canadian novelist, Margaret Atwood, whom Adam Grant interviewed for his NYT article, has similarly allowed procrastination to take over. He writes: “For three years, she could not mark a page or screen when thinking about The Handmaid’s Tale,” telling Grant that its premise seemed to be a “mad idea” and that her avoidance was mere “laziness.” And the book became an international bestseller and secured Atwood’s reputation as one of the world’s leading novelists.

Grant distinguishes these “neurotic perfectionists,” from “productive perfectionists.” Why? The latter “aim high, based on their own standards, not out of concern about what others will think.” He writes that “when a draft disappoints [them], instead of beating [themselves] up,” they try “self-compassion: They remind themselves that they are human and that everyone procrastinates sometimes.” (I recommend psychologist Kristin Neff’s

groundbreaking work on self-compassion, discussed in an earlier posting.) Forgiving ourselves for our imperfections, and for escaping to procrastination in the first place, makes it easier to get back to work and to avoid recurrences of procrastination.

Grant teaches us two additional coping strategies, for when procrastination kicks in:

(1) We can be productive by working with our circadian rhythms (“night owl” or “morning lark”), so we tap into our most productive times of the working day. We’re better able to handle challenges when our minds are sharp.

(2) It can also help to ask a friend or relative to assist, even if they do no more than sit nearby and do their work. Grant reports that working close to a productive person has been shown to intensify one’s own productivity “by as much as 10 percent.” Part of the pain we flee when we procrastinate is that working alone can feel lonely and the work, deeper and greater than we are. Sitting near or imagining one’s reader, viewer, or interlocutor nearby “can bring focus and meaning.”

Trying to efface procrastination altogether is not, however, realistic: “There will always be undesirable tasks that conjure unwanted emotions,” Grant says. But “avoiding those feelings is a habit we can work on breaking.”

Shortly after my friend lamented her teenage daughter’s procrastination, her daughter asked her to sit with her, while the daughter started that school project–simply to listen to some of her ideas. Within about 20 minutes,  her daughter had found her own productive vein of thought that was far more interesting than the momentary distractions of Spotify and TikTok.

And now it’s your turn: When has procrastination gotten the better of your creative work?

Do you think Grant’s insights could help you to cope with the negative emotions we aim to avoid?

On SEO writing (a 2021 revisit to copywriter Henneke Duistermaat)

During a recent virtual networking conversation, a great marketing consultant mentioned that many Saskatchewan start-ups, across all fields, have naively paid (and then lost) thousands of their budgets to flashy, large marketing companies. These companies promise to get start-ups on “page one of Google” search results, without knowing the marketing that local clients genuinely need and that will work to secure real sales.

I write for humans, not primarily for bots. Having my copy appear on page one of Google’s search results, whether for myself, or my clients, would not secure sales. And yet the intrusive noise over high SEO rankings persists, even in 2021. On the issue of SEO, I sometimes worry about creative integrity and always refer my clients to the UK-based copywriter, Henneke Duistermaat.

In a recent blog posting on SEO (https://www.enchantingmarketing.com/seo-writing/), Henneke reminds us that the history of SEO writing began when writing for Google was supposed to be a copywriter’s strict aim. Online writing in those days (90’s, early 2000’s) was stuffed with keywords that made copy “almost unfit for human consumption.” In the 2010s, since Google “becomes smarter every year,” overlap developed between pleasing readers and meeting Google’s demands—but the overlap was still limited.

Nowadays, Henneke asserts, pleasing our readers “makes Google (mostly) happy, too.” Google “doesn’t want [copywriters] to try to beat its algorithm. It wants you to share your expertise, to create trustworthy, authoritative, helpful content—content that delivers what visitors are looking for.” She cites marketer Andy Crestodina who says, “To write for SEO, write the best page on the internet on your topic. If you make the best page on the web for your topic, there are 2000 math PhDs at Google trying to help you rank and get more traffic. If you don’t do that but try to take shortcuts, there are 2000 math PhDs at Google trying to stop you.”

Nowadays, then, Henneke says, if your “blog strategy is clear and reader-focused, you’ll fulfill the basic requirements for SEO, too.”

She shares five steps to write for SEO in 2021:

(1) Have a clear blog purpose, aiming for a topic that “fires you up,” so that you’ll “share your expertise with more enthusiasm.” Here your creativity can shine through.

(2) Use your audience as primary keyword research tool, writing about topics that matter to your readers (their aims, questions, problems, assets they seek), not to bots or to beat algorithms.

(3) Focus on tiny topics, instead of big questions, because the latter tend to be “vague and superficial or unwieldly and boring.” Narrower topics also provide more helpful content to readers. For a blog to be “valuable,” it should mix “a couple of articles about big topics and a lot of articles about tiny topics.”

(4) Write about each topic just once, since more than one post on the same topic compete and Google can’t tell which one to send traffic to.

(5) Write to help your readers “achieve a tiny aim, solve a tiny problem, answer a tiny question, or . . . present an inspirational collection of [resources]” and “optimize (a little) for Google” (www.moz.com/explorer is a free and useful tool to search keywords). Once you’ve identified a good keyphrase, include it in your headline, opening paragraph, in the main body of the post and in its conclusion.  Also, try to add some images in which, as in your URL, you can again insert the keyphrase.

Henneke writes: “the better Google becomes, the more important it becomes to focus on your readers and to deliver what they’re looking for. So use keyword research as a complement to, not a replacement of, understanding your audience and knowing how you want to help them.”

If you fear that SEO threatens to dominate your blogging, follow your curiosity and that of your readers to address their pain points or struggles, “so you know how you can help them.” By doing so, you’ll create valuable, interesting content that “Google’s house of math PhDs” will happily rank well.

Writing here, in Saskatchewan, means your blog posting should not aim to appear on Google’s first page, but instead to be noticed by your readers. Your posting will compel them to read your content closely and to identify you as a resource they urgently need.

And that’s an engaged client (and a likely sale) for you.

And now it’s your turn: Have you lost too much money and time chasing the elusive first page of Google’s search rankings? How might a revised method of SEO, based on original, focused copywriting, work to secure clients for you and your biz?

Farewell New Year’s Resolutions; Hello, Strategic Goals (with Powerful Nature’s Deanna Litz) . . . .

Like most sentient beings on the planet (or at least in the corner of it I call home), I shun the age-old practice of making “New Year’s resolutions” (that no one ever keeps for long).

And yet, discussion about the philosophy behind goal-setting–notably what works and what doesn’t–and when the planning is individualized and specific, can help almost any entrepreneur to excel.

. . . . Or at least it can, if you discuss it with Saskatchewan’s own powerhouse coach, Deanna Litz, of “Powerful Nature.”

In a recent session with Deanna, as a part of Praxis School of Entrepreneurship’s staySMART program (funded by the enlightened folk at Can-Sask Employment Services), I mentioned how a medical practitioner in my life who follows a negative, “my way or the highway” approach, fails to motivate me to keep good self-care (be it exercise, sleep hygiene, and so on).

Anticipating meeting this practitioner early in 2021, was worrying me, as I had lost sight of how, in Deanna’s words, “negative motivation may not be as productive as positive reinforcement.” This is particularly because only the latter gives you energy to keep striving. Furthermore, “celebrating wins and successes as a part of setting goals can get us farther,” Deanna added.

When things happen and we tell ourselves stories about them, it’s much more helpful to tell constructive stories than self-condemning ones. Why? Because these stories affect how we feel about ourselves and become the basis of our identities.

If we practice healthy self-care, for instance, we find the best space from which to explore professional opportunities and to seek alignment with others who may offer them. For instance, to use a perennial example, if “Jill” shows up to a job interview, having good self-care and self-compassion, she feels herself an equal to the interviewer, open to investigating if there’s alignment between that person (or committee) and herself.

On those occasions when an unequal, unfair power dynamic appears (as sometimes happens at job interviews and at medical appointments), we

can better endure because we know our own agency in the exchange.

For me, positively framed goal-setting can make 2021 start more healthily than 2020 ended. A Covid lockdown at my local gym leads me to explore at-home exercise (e.g. online videos); I am returning to drafting “Morning Pages” (after Julia Margaret Cameron) to reduce mental rumination; and I am similarly restoring my sleep by listening to hypnotherapy recordings. When I do these things, I am more present with myself and can also better serve my clients.

Undoubtedly medically based self-care practices are good, but as Deanna says, “self-care is of the whole person,” and not just the one or two parts of one’s body, addressed piecemeal. Any negative “prescription” from a medical service provider fails to recognize the power of our minds and spirits.

As we enter 2021, amid the second wave of a global pandemic, let’s start here! Let’s use the positive (including positive self-care) to deepen our capacity for alignment and engagement with one another, which yield for both sides productivity and abundant contentment.

And now it’s your turn: As a new year begins, what goals are you planning for yourself and your business?  Please share, as I’d be delighted to hear from you. And may 2021 bring you renewed health, contentment and peace.

Want to read about Saskatoon’s best podologist? (And what is that?) Meet Cheri McPhillamey of Soul to Sole Consulting!

Today’s posting is the final one in a series of articles (extended blog postings) that I authored during the first wave of the Covid Pandemic. As I earlier mentioned in this very blog, during the past year I have participated in a team of creative entrepreneurs to commemorate something good about 2020! In particular, we’ve been observing the 30th anniversary of the Praxis School of Entrepreneurship’s startSMART program.

As an alumna of the program from 2018-19 and occasional facilitator of its  business communication modules, I know how powerful startSMART is, in teaching entrepreneurs the skills we need to succeed.

So I’m delighted to post the link to the fourth of my interviews, featuring the wonderful podologist (foot specialist) Cheri McPhillamey. Cheri has trained internationally and specialized in caring for the feet of a wide variety of clients, ranging from Hollywood A-listers, to, now, seniors in Saskatoon and area.  Read about her fascinating entrepreneurial journey, in this week’s blog posting.

Enjoy!

Praxis Alum and Podologist Chéri McPhillamey

Want to read about a Middle Eastern Canadian culinary entrepreneur, based in Saskatoon? Meet Ebtsam Elsheikh of Nile River Food!

I’m delighted (again, this week) to be able to share with you another article (an extended blog posting) from the first wave of the Covid pandemic. As I’ve earlier mentioned in this blog, over the past nine months, I’ve been part of a team of creative entrepreneurs to commemorate something good for a change about 2020! This year, for all its challenges, also marks the 30th anniversary of Praxis’ School of Entrepreneurship’s startSMART program.

As an alumna of the program from 2018-19 and occasional facilitator of the program’s business communication modules, I know how powerful startSMART is, in teaching entrepreneurs the skills we need to succeed.

Today, I’m pleased to post the link to the third of my interviews, featuring the wonderful Middle Eastern specialty cook, Ebtsam Elsheikh. Ebtsam sells her flavourful falafel at the Saskatoon Farmer’s Market and is working to expand her market to local supermarkets. She applies her detailed knowledge of Sudanese cooking and her significant education from living in Egypt to develop “Nile River Food.” Read about her fascinating entrepreneurial journey, in this week’s blog posting.

Enjoy!

Praxis Alum and Culinary Specialist Ebtsam Elsheikh