“Women in the lead”: How women can effect change, navigating Saskatchewan’s political labyrinth

In the late afternoon, last Wednesday, October 4th, a group of about 60+ women (and, at last count, two men) gathered to combine both roundtable and a panel discussions on how change can come to Saskatchewan, through our political and cultural leaders.

Event co-sponsors, Business & Professional Women (BPW), equal voice, and the Saskatoon Chamber of Commerce,  invited eight women trailblazers in our province to discuss their life and career experiences, leadership strategies and sources of inspiration with an audience of career professionals. The audience included lawyers, entrepreneurs, educators, doctors and other medical practitioners, to name a few. 

Invited speakers were Claire Card, Vicki Mowat, Tracy Muggli, Lenore Swystun, Tiffany Paulsen, Bev Dubois, Colleen Young and Pat Atkinson.

If much needed change is to come to political and other institutions in Saskatchewan, then we need to grow the number of women (comprising 50.3% of our population) who lead, strategize and support difference in our communities: “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” (Margaret Mead)

 

Connecting with local entrepreneurs at 27th Annual Raj Manek Memorial Banquet (September 14, 2023)

It was wonderful connecting with fellow entrepreneurs at the 27th Annual Raj Manek Memorial Banquet (Saskatoon Prairieland Park). I appreciated speaking with friends and mentors, including Angela Jamieson, Karla Combres, Lauren Penner, Mario Dima, Kirk Backstrom, Bin Yang, and, of course,  Monica Kreuger!

Thank you to Kanchan Manek and the Manek family for their service to the entrepreneurs of our province!

 

 

 

 

 

 

Boardwalk CEO, Sam Kolias on how to succeed in entrepreneurship

 

 

 

 

 

Discussing entrepreneurial strategy with Angela Jamieson and Karla Combres

 

 

 

 

 

Reconnecting with long-time friends and principals of Kinemek Design, Kirk Backstrom and Bing Yan

Want your stories to succeed? Build them on ideas that “stick,” say Chip and Dan Heath (from July, 2020)

I often blog on issues pertaining to stories and storytelling. But when blogging, I  haven’t  actually discussed what constitutes a “good” (or compelling) story.

Thirteen years ago, Chip Heath (a professor of organizational behaviour at Stanford University) and his brother, Dan Heath (a senior fellow in social entrepreneurship at Duke University), combined their research interests and wrote Made to Stick: Why some ideas take hold and others come unstuck (London: Penguin/Arrow, 2007).

 

The book, which has fascinated entrepreneurs, authors from multiple fields, researchers and academics alike, asserts one overarching tenet: Thinking, writing and other endeavours that provide “sticky ideas” (i.e. ideas that succeed by becoming popular and influential in contemporary culture) all exhibit the following six principles (“SUCCES”):

  1. They are simple.
  2. They are unexpected.
  3. They are concrete.
  4. They are credible.
  5. They are emotional.
  6. They have the structure of a story.     The Heaths say that the extent to which ideas are interesting (“Are ideas born interesting or made interesting?”) conforms to the ol’ nature vs. nurture debate. Say the Heaths: “This is a nurture book.”So we can all nurture our ideas so that they’ll become successful in the world.Right.

    But it’s not that easy, is it, or we’d all already be doing it (and often).

    The Heaths qualify that “there is no ‘formula’ for a sticky idea. . . . But sticky ideas do draw from [this] common set of traits [SUCCES], which makes them more likely to succeed.”

    (1) To aim for simplicity is not to “say it short,” but to craft our ideas to be “both simple and profound.” This amounts to crafting “a one-sentence statement so profound that an individual could spend a lifetime learning to follow it.” Think “proverb,” not “sound bite.” Consider Pareto’s Law, that (I paraphrase here) “80% of consequences come from 20% of the causes” (an unequal relationship between inputs and outputs).

    (2) To aim for unexpectedness, we have to get our prospects’ (or readers’) attention, keep their interest and raise curiosity for the time it takes to get our ideas across.

    An unexpected idea must “violate people’s expectations.” It has to be counterintuitive (e.g. the idea that a bag of movie theatre popcorn is “as unhealthy as a whole day’s worth of fatty foods” [16]). We can engage people’s curiosity over longer periods of time by “systematically opening gaps in their knowledge—and then filling those gaps.”

    (3) To aim for concreteness, we have to make our ideas clear by explaining them in terms of human action that involves sensory information. For instance, the urban legend that people were inserting razors in apples to poison children on Hallowe’en is compelling because it is concrete and “our brains are wired to remember concrete data.” Concrete language is needed if our idea is going to “mean the same thing to everyone in our audience.”

    (4) To aim for credibility, our “sticky ideas” have to carry their own authority. The Heaths cite presidential candidate Ronald Reagan as asking voters a simple question (to win the presidential debate against Jimmy Carter) that allowed voters to test the idea for themselves and find it  credible: “Before you vote, ask yourself if you are better off today than you were four years ago.”

    (5) To make an idea sticky, we have to make our audience feel something and to feel it “for people, not for abstractions.” It can be hard to find “the right emotion to harness.” The Heaths say it wouldn’t work to persuade teenagers to stop smoking by trying to trigger fears for the consequences. But if you “tap into their resentment of the duplicity of Big Tobacco,” you could cause that tide to turn (18).

    (6) To persuade people to act on our ideas, we have to tell stories about them. The Heaths say that firefighters exchange stories after every fire they fight, because doing so creates “a more complete mental catalog of critical situations” they may face, so that they will know how to respond.Researchers have found that mentally rehearsing such situations (in many fields of endeavour) helps us to perform better. And hearing stories “acts as a kind of mental flight simulator, preparing us to respond more quickly and effectively” (18).

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    Contrary to the average person’s expectations, we don’t need any particular education or expertise to use these six principles. The Heaths remark that many of these principles “have a common-sense ring to them” (18).

    But the reality that we are not swimming in brilliantly designed, sticky ideas, is due to what the Heaths call “the Curse of Knowledge” (19), the fact that “once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has ‘cursed’ us.” The problem that results is that we find it hard to share our knowledge with others, because we “can’t readily re-create our listeners’ state of mind” (20). I’d call this a limit of empathy that can occur when we try to share knowledge.

    The only reliable way to beat this “curse of knowledge,” the Heaths say, is (1) not to learn anything—(generally not a good idea); and (2) to take your ideas and transform them, using the six principles of SUCCES.

    So instead of droning on like a CEO about the importance of “maximizing shareholder value,” JFK in 1961 famously shared his idea for an American moon mission, saying his country’s goal (as a culture) was “to put a man on the moon and return him safely by the end of the decade” (21). This statement checks off all the boxes of SUCCES and escaped the “curse of knowledge.”

    The idea, the Heaths observe, “motivated the actions of millions of people for a decade.” JFK was more intuitive as a leader than the average CEO is, operating today. JFK’s story stuck.

    The Heaths say that we needn’t be highly creative to create sticky ideas—such ideas can be systematically produced. A “paint-by-numbers” approach [seeking factors of SUCCES] will achieve more creative results than a “blank canvas” will.

    So we call can create “sticky ideas” that can make a difference in what we do. “Normal people in normal situations can make a profound difference using their sticky idea” (289).

    Use what sticks.

    Made to Stick has many more, illuminating stories and examples that nuance their six principles and give ordinary readers further substance to contemplate. If you work creatively in any industry (and who doesn’t?), take the time to buy this book and mark it up!

    Make it your creative Bible for your next media release, testimonial, blog posting or other copy—or hire me, so that I can do that for you!

    And now it’s your turn: Can you meditate on your latest project or idea, in the context of Chip and Dan Heath’s six “sticky” principles? How can you strengthen your idea to reflect them?

    The implications are profound—this is much more than just a great “summer read.”

On summer FUN and how to get it, with Catherine Price in the mid-July issue of TYSN

July 2023 Vol 5 Issue 7

Tell Your Story Newsletter (TYSN):

Specializing in Entrepreneurial and Linguistic Communication

Let me teach you to tell your story!

IN THIS ISSUE:

ARTICLE 1: On summer FUN and how to get it, with Catherine Price 

STORYTELLERS’ CORNER:  The case of “lit” and “lighted” from American “Grammar Girl,” Mignon Fogarty

SHOP NEWS

ABOUT US

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Welcome Mid-July 2023!

When meeting newcomers and visitors to Saskatoon each summer, I often refer to how the full summer days of July are precious in our province. “Do please get outdoors,” I urge those who have just deplaned from China, Pakistan and elsewhere. As I said to a group of newcomers at Saskatoon Open Door’s conversation circle, recently, “Summer helps us to be mindful of such times when we feel fully alive.”

Those born and/or raised in Saskatchewan, often recall the halcyon days of childhood summers. Many of us–likely including you, good reader–do indeed try to get outdoors, between June and September. I walk as much as I can (often ditching sneakers for sandals), take some weekend hours to read the fiction of Saskatchewan authors, eat local produce, teach and tutor English outdoors and slather on sunscreen and bug spray, to keep these times healthy.

Summer often feels like the easiest season of the year in which to live–and one when we can pause long enough to feel fully alive.

And yet, much in the world is not right. With the war in Ukraine; political unrest in multiple world hotspots; extreme weather, due to climate change; and with soaring interest rates and inflation at home . . .  can we be mindful of the gift of life–and grateful for it?

In Article One this month, I re-visit (from November 2022’s issue) journalist Catherine Price’s TEDTalk on the topic of FUN. Price suggests that experiencing some degree of fun preserves our experiences of joy in life, through which we find the resilience we need to cope through challenging times.

And in what better month could we find fun, than in July?

And as I write, good reader, many of us are enjoying some fun this summer, even if we’re limited by our economy and the cost of living. There are movies to watch (even if  summer “blockbusters” let us down); eScooters to try (preferably not on the sidewalk, thank you); camping; cycling; hiking; kayaking; and swimming, to name a few pursuits. . . . And perhaps most importantly, we can always curl up with some great summer reads, with new titles appearing from local authors like Tony Bidulka and Ashleigh Mattern.

But how can we find fun on a regular basis? After defining what the term means, Price gives us some hints.

And in “Storytellers’ Corner,” I visit the sometimes troubling tension between two different past tense formations of the verb “to light.” Should it be “lighted” or “lit,” you might ask? (Which lights you up more?!)

While Covid-19 will always remain with us,  (many of us will queue up for our next vaccination this fall), our fleeting  summer in Saskatchewan still provides some much-needed days of relaxation, even if it’s simply to recline and daydream in our province’s backyards, balconies, parks and patios.

May you have much FUN this month, good reader, to store  in your mind the pleasure and peace that summer can provide! They will help us to complete the next five months of our collective orbit around the sun.

Sincerely,

Elizabeth

Principal

Storytelling Communications

www.elizabethshih.com

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Article One: From the Archives (2022): On summer FUN and how to get it, with Catherine Price

In her recent TEDTalk, American science journalist Catherine Price observed something that should make us all pause:  “It’s harder than we think it should be to actually feel alive.”

Consider that statement: We’re so busy constantly scrolling (and often “doing” things) that we forget how to live! We forget that life should consist of more than days filled with frenetic activity.

Price says: “We keep ourselves busy to the point of exhaustion. But we’re also languishing. We feel a little bit dead inside.” She thinks we’re living close to despair, staying busy because we know that we are not truly living and we simply don’t know what else to do about it.

Her answer? “We need to have more FUN!”

But what does that mean?

Price argues that our confusion over what actually constitutes “fun” arises from the sloppy way in which we use the term: we often use it to describe leisure activities (e.g. “We had a fun weekend with my in-laws at the family cabin”), when the activity may not be enjoyable–or worse, may even be “a waste of time” (present family, excluded, of course).

Price gives as an example our scrolling through social media, an activity we might assume is “fun,” but which she says often “makes us feel bad about . . . everything.”

Even our best English language dictionaries have trouble defining the term “fun”: According to them,“fun is amusement or enjoyment, or lighthearted pleasure,” and refers to what children “have in the play area.”

Fun seems to be, as Price observes, “frivolous and optional.”

When she was working on her project about fun, collecting stories on the topic from people all over the globe, Price says they would “tell you about some of the most joyful and treasured memories of their lives.”

But such memories are not simply “lighthearted pleasure, not just for kids and . . . definitely not frivolous.”

Price suggests that fun is, in fact, “the secret [to] feeling alive.”

Clearly the term deserves a new, “more precise” definition!

Fun is a feeling, she asserts, not an activity, although when asked to describe “fun,” most people list “dancing” or “skiing,” or “pickleball” as examples.

Some “serendipity” (or downright chance) is involved in the word, since activities or events we expect to be fun often disappoint us, while those we don’t expect to enjoy can become “ridiculously fun.” Sound familiar?

Price says that it’s easy to tell someone who is having fun, because they look as if “they’re being illuminated from within.” True fun “produces [a] visceral sense of lightness and joy.” People can radiate fun.

From her interviews with dozens of people from diverse cultures, Price says that “three factors are consistently present” when we experience fun, yielding a much more accurate definition than what the OED or Webster’s tells us.

These three terms are “playfulness,” “connection” and “flow.” Where these experiences overlap is the space of “true fun”(see the venn diagram below, provided by Price).

“Playfulness,” she says, is not playing games or make-believe but “having a lighthearted attitude, of doing things for the sake of doing them and not caring too much about the outcome. Letting go of perfectionism.” Playfulness means not being defensive and “not taking ourselves too seriously.”

“Connection” refers to “the feeling of having a special, shared experience.” It is possible to be alone when this happens (and so to feel connected to oneself and/or to an activity), but most often, another person is involved—“even for introverts.”

“Flow” is a state where we’re so intensively engaged and focused on what we’re doing that “we can even lose track of time.” (e.g. “in the zone” as a musician or athlete).

Price argues that “it’s possible to be in flow and not [to] have fun, like if you’re arguing with someone. But you cannot have fun if you’re not in flow,” she says.

Each of these three factors is enjoyable on its own. “But when we experience all three at once, something magical happens: we have fun.” And that “doesn’t just feel good, it is good for us.”

(i) She says that fun is so beneficial that it “ is not just the result of human thriving, it’s its cause.” For instance, fun is “energizing,” so that when people describe such moments, “they glow: It’s like a fire has been lit inside of them and the energy and the warmth they give off is contagious.”

Whereas “so much of life drains us . . . fun fills us up.”

(ii) Fun requires us to be “present,” or in-the-moment, but doesn’t require meditation, yoga, etc. Apart from presence, there’s no other way that fun can arise.

(iii) Fun also unites us in a “really polarized world.” When we have fun with others, “we don’t see them as having different ethnicities or religions from ours. We connect with them as human beings.” She adds that such a connection is the first step whereby we can begin to solve the world’s problems.

(iv) “Fun also makes us healthier.” Isolation and loneliness can cause hormonal changes in our brains and bodies that increase the risk of disease. But when we have fun, we become “relaxed and more socially connected,” both of which are health-giving. So, Price argues, “having fun is a health intervention.”

(v) Finally, fun is “joyful.” While we read books or listen to favourite music, the truth is that “when we are in a moment of having fun, we are happy.” Price says this: The “secret of long-term happiness may be simply to have more everyday moments of fun.”

In order to have “more fun,” she says, we should do all we can to increase our everyday moments of playfulness, connection and flow.

Here are some ways:

(i) Reduce distractions in order to increase flow. Distractions disrupt flow. The chief source of distraction in 2023 is our smartphones. (Act accordingly!)

(ii) Increase connection by interacting more with other human beings in real life. This is easier and less scary than we (huddled over our phones) tend to fear.

Interaction starts by making eye contact with someone. “Say ‘Hello,’” Price advises. If that goes well, introduce yourself. From there, ask an interesting question (e.g. “What’s one thing that delighted you today?”)

(iii) Increase playfulness “by finding opportunities to rebel.” This doesn’t mean becoming a total iconoclast, but to show “playful deviance,” to “break the rules of responsible adulthood” and “give yourself permission to get a kick out of your own life.”

(iv) Finally, Price recommends that having fun should be a “priority.” Try to reproduce the circumstances (including other people’s presence) that have created fun for you in the past. Make some time in your schedule to have fun. “Treat fun as if it’s important, because it is,” she enthuses.

Fun brings “more creativity, more productivity, more resilience,” Price says. Fun can make us, as she claims,  a better spouse, parent and friend.

Fun is needed during every month of the calendar, but reading Price’s insights on it may help you enjoy summer even more!

Fun, she concludes, for anyone still puzzled by it, is “a distillation of life’s energy. And the more often we experience it, the more we will feel that we are actually alive.”

Now what would be better than that, this summer?

And now it’s your turn: do you agree with Price’s definition of fun and why it matters? 

Please write in; I’d be delighted to hear from you!

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STORYTELLERS’ CORNER . . . . 

STORYTELLERS’ CORNER: Words, stories, riddles and articles on speaking, listening, writing and editing . . .

The case of “lit” versus “lighted,” with America’s “Grammar Girl,”

Mignon Fogarty

In a recent blog on modern English usage, American wordsmith, “Grammar Girl” Mignon Fogarty, observed that there are now two forms in use of the simple past tense of the verb “to light.” Have you noticed this?

I overheard someone in a local cafe recently, commenting that the smile of her (undisclosed) partner “lighted up the room.” That form of the simple past tense was grating, and I thought to myself, “it should be ‘lit up the room!’ ”

But Mignon Fogarty suggests otherwise. In her blog this week, she writes that “to light” is a “regular verb,” so that we can write its simple past tense by adding “-ed.” Therefore, we can correctly say and write “lighted.”

However, we can continue to use “lit” for the past tense, which remains the more common form.

Fogarty says that in ancient times, “people said they lit candles.” Over time, people started saying they “lighted candles.” Unusually, “around 1900, people switched back to using ‘lit’ as the past tense.” While “lit” remains “the more common form today,” “lighted” is not incorrect.

Has this usage tip enlightened you? Which form best lights you up (Ha ha!)?

Do you have an, idea, problem or joke involving any aspect of language or communications? Please share it with me; I’d be delighted to use it in an upcoming issue. 

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SHOP NEWS:

My candidate for “Entrepreneur of the Month” was unable to share his information in time for press, but no matter.

Special thanks go out this month to Lisa Focardi, Community Development Worker at Saskatoon’s Open Door Society (SODS). An Italian-Canadian immigrant, Lisa capably organizes (amongst many programs) the volunteer-led conversation circles, throughout the calendar year.

Her organizational efforts and generosity with others make sharing conversation skills with newcomers a great pleasure. Thank you, Lisa!

Are you a native speaker or are you otherwise fluent in English? Do you have 60-90 minutes each week to share your skills with others? Please drop me a line and I will connect you with Lisa, who is always glad to have more volunteers on board.

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And hearty congratulations to my colleague and friend, the multi-talented writer, web designer and athlete, Ashleigh Mattern, who recently launched her first novel, a young adult fantasy, called Magicked Born. Reading to a packed room at McNally Robinson on June 28th, Mattern spoke about various aspects of writing fantasy, including how journalism has contributed to the process.

I recommend Magicked Born highly (it’s a page turner!) and congratulate Mattern for not abandoning the project (which was under development over some 15 years), even when other work and life seemed to move in non-conducive directions. Congratulations, Ashleigh!

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And special thanks this month to Professor Emeritus, Bob Calder, and fellow writer, Paula Jane Remlinger, who recently shared a lovely, very FUN two-hour visit with me, over summer refreshments.

We reminisced a little about our past studies,  favourite writers and current projects, thereby bridging the gap between  Calder’s extensive academic career and the non-academic writing that Remlinger and I (former students) now do.

Catherine Price would have approved of flow, connection and simple playfulness of our conversation.

Remlinger writes and publishes poetry and fiction, while also penning reports for a living, for the SK Human Rights’ Commission.

Calder (“Bob” to us)  has just completed the editing of a scholarly book on the film adaptations of  W. Somerset Maugham’s novels, which is forthcoming from the U of Wisconsin Press. He is also deeply involved in writing a memoir of his 40+ year career as a university English teacher.

I  cannot imagine two more engaging  interlocuters than these two, on a quiet July afternoon. All three of us left the table energized to return to our reading and writing!

Thank you, to both Bob and Paul Jane. And let’s meet again before winter returns . . . .

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There are always new businesses, people, non-profits and entrepreneurial programs to promote.   

Please write me to share your success stories!

I’m excited for what’s ahead in our entrepreneurial and literary community.

But for now, this is a wrap for mid-July!

ABOUT US:

Between 2011 and December 2018, Elizabeth Shih Communications chronicled the stories of B2B marketing and communications on the Prairies and across the country.

Effective January 1, 2019, I rebranded as “Storytelling Communications.” I now help local newcomers to secure better jobs by improving their language skills; I help SMEs close more sales by communicating more effectively; and I tell the legacy stories of major companies.

Interested in learning more? Please contact me through my CASL-compliant website (www.elizabethshih.com).

After I receive your message, I’ll be pleased to discuss projects with you!

Please visit my website for more information (also to be found at  www.storytellingcommunications.ca).

 

TEFL.org’s teacher and podcaster, Carl Cameron-Day, on his career teaching English as a Second/Foreign Language

These days, any fledgling teacher in English as a Second Language (ESL) or English as a Foreign Language (EFL) seeks online options for training and professional development. During earlier days of the Covid-19 pandemic, online learning was the only way students of all ages and homelands were able to learn anything.

On both scores, a great resource is TEFL.org, whose flagship 120 hour ESL/EFL training program (all done online) provides any wannabe teacher with the fundamentals of grammar, style, lesson planning, teaching methods and more that one needs to succeed.

I was part way through my 120 hour certificate in 2020 when  I noticed that TEFL.org was sharing wonderful professional development for anyone visiting their website and their webinars on YouTube and Facebook.  The webinars (which are open to anyone) have been hosted by Northern Ireland-based EFL/ESL expert, Carl Cameron-Day. I’ve tuned in most Fridays since, live at 4:00 pm (UK time), to listen to Carl’s teachings and–even better– his advice during the Q&A that follows.

I’ve appreciated Carl’s down-to-earth manner, pleasant accent (Welsh), mischievous (often tongue-in-cheek) sense of humour and (most importantly) insights in the field of English as a second or foreign language.

I’ve also been delighted to find TEFL.org’s podcast, “I Taught English Abroad,”  featuring a variety of TEFL.org owners, administrators, trainers and more, who share aspects of their English teaching lives, which have spanned the globe.

Wanderlust can be a major driver for newbie EFL/ESL teachers. Now that I’m middle-aged, I’m no longer bitten by the “travel-bug” to backpack through Europe, Asia or elsewhere. But I still appreciate hearing about other EFL/ESL teachers’ experiences–whether based in their countries of origin (not always English speaking nations), or in the travel they do as nomadic teachers.

This week, I smiled to read that Carl himself would be interviewed for TEFL.org’s “I Taught English Abroad” podcast series. Here’s  the marketing promo: “Carl’s ruthless academic determination and wanderlust have seen him teach in some of the less-heralded but most eye-catching locales in the world, including Iraq, Azerbajan, plenty of East Asia and now, from the comfort of his home office [near Belfast].”

Are you or someone you know interested in teaching EFL/ESL, especially while travelling the world? Or do you simply love to hear great stories?

If so, you won’t want to miss this episode (available on both Apple Podcasts and Spotify)!

Take a listen!  . . .  https://tinyurl.com/528frek6