Want to feel more calm? Here are seven ways, in the mid-July issue of ‘Tell Your Story Newsletter’ (TYSN)

July 2025 Vol 7 Issue 7

 

Tell Your Story Newsletter (TYSN):
Teaching English as a Second Language (ESL) to Economic Immigrants
Let us help you tell your story!

Welcome Mid-July 2025!

“ ‘Summertime, and the livin’ is easy,’ ” Dubose Heyward wrote in a novel that
became the libretto of George and Ira Gershwin’s opera, “Porgy and Bess.”
But these days, many entrepreneurs and professionals find summertime
anything but “easy.”

True, the weather is warmer (sometimes requiring air conditioning . . . ). But
bills still need to get paid, deadlines met, and both of those may compete with
any “holiday” plans we try to make.

With that awareness, in the “Main Article” this month addresses
entrepreneurial/professional wellness: I visit suggestions from the blog of
former Google marketing executive, Jade Bonacolta, on how to achieve
greater calm in your working life (and beyond).

Whether you’re an entrepreneur or you hold an 8:30 am to 4:30 pm “day job,”
chances are good that “calm” isn’t a default position for you. And what
about after hours? Bonacolta’s ideas address and bridge both in helpful ways.

And in “Shop News,” I thank various folk in my entrepreneurial network
who have helped me to see beyond apparent limits on my vocational horizon,
to achieve both sociability and productivity, rigour and calm.

So, while the ” ‘livin’ ” during our beloved summertime months may not
actually be “easy” (as Heyward wrote), it can become easier if we develop
habits or strategies that increase our self-care.

I wish you time, good readers, to refresh your body, mind and spirit this
summertime.

Sincerely,
Elizabeth Shih

Principal
Storytelling Communications
www.elizabethshih.com

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IN THIS ISSUE:
MAIN ARTICLE: Seven Habits for Calmness (with former Google
executive, Jade Bonacolta)
SHOP NEWS
ABOUT US

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MAIN ARTICLE:  Seven Habits for Calmness (with former Google
executive, Jade Bonacolta)

With the awareness that the “livin’” of summertime sometimes does not feel
“easy” for my readers and me, I initially felt skeptical when first laying eyes
on a recent blog posting from former Google marketing executive, Jade Bonacolta.

The blog title, “The Quiet Rich,” (I thought) would pertain more to financial
drive for “riches” than to entrepreneurs “quiet” or calm. I suspected she’d
argue ways to (unconsciously) contort our minds into a proverbial pretzel to
squeeze from it every ounce of earning capital.

But I persisted in reading . . . . and was pleasantly surprised. Bonacolta writes
about entrepreneurial wellness but with insight that reflects her own life
experience. She and B2B Influencer, Canadian-born Colby Kultgen, are like-
minded correspondents who don’t simply download their content from AI!

Here are some highlights from Bonacolta’s recent posting on “seven habits to
bring more calmness in your life,” but with further (and complementary)
insights from me. (Please know that I never use AI to write, but instead to
revise and edit my own copy):

1. Arrive everywhere 10 minutes early
By setting your clock ahead by 10 minutes (metaphorically speaking), we
avoid running late. Why does this matter? Lateness forces our nervous system
into “fight-or-flight mode.” That means we’re stressed before we even get to
the appointment or meeting. (Consider also–contract or job interviews, where
timeliness is crucial!)

Bonacolta recommends building in a “10-minute cushion,” so you’ll be
prepared, present, more relaxed (and, I add, professional)! Also, to any
caffeine junkies among my readership, remember that it’s never good to
arrive late to meetings, but also with fresh coffee in hand (i.e. your peers may
wonder why you have time to line up at Starbucks, when you’re late to meet
them).

2. Use a shutdown ritual
Bonacolta says to end every workday the same way: “clear your desk, close
your tabs, and write down tomorrow’s top three tasks.”

She argues that it’s healthy to keep a mental boundary between your work
and your personal time: “Your brain knows when work is truly done, which
means you can actually relax in the evening instead of carrying mental
residue home.”

This is a great idea, but one not many entrepreneurs implement. Remember
that Parkinson’s law says “work expands to fill available time.”

So couldn’t enforcing a “shutdown ritual” around 5:00 pm make us more
effective earlier the next day?

Evenings spent reading for leisure and relaxing with yoga and/or music, etc.,
can boost our productivity for the next workday.

3. Learn to say “no” to overwork

When your work-plate is full, Bonacolta says to refuse further projects,
regardless of how attractive they sound. A correlative of this is that (unless
we’re newbies) we should hold out for better quality projects, instead of
giving in to lesser ones, simply to pay our bills.

If we prospect actively, larger projects will ensue—they may just take a bit
more time to arrive.

But if we say “yes” to projects that don’t fulfill our goals, we clog our
schedules with work we don’t like, and end up overworking.

So learning to say “no” to overwork (which includes the wrong work) frees
us to say “yes” to the niche projects we actually want and deserve.

Bonacolta writes: “Calm people protect their bandwidth fiercely. They
understand that every ‘yes’ is a ‘no’ to something else. Master this, and you’ll
never feel overwhelmed by commitments again.”

4. Remember the 40%/60% rule

When it comes to working with others, she writes to “listen more than
you talk. In every conversation, ask interesting questions that let the other
person speak 60% of the time.”

Speaking purposefully for your 40% of the time, “removes the pressure to
always have something clever to say. Plus, people walk away thinking you’re
brilliant—not because you talked, but because you made them feel heard.”

5. Make optimal use of your morning start
Bonacolta recommends blocking the first “90 minutes” of your morning, for
your most important task—and before answering emails and texts!

She writes: “Your brain is sharpest in the first few hours after waking. Calm
people use this prime time for meaningful work, not reactive email ping
pong. They get their biggest win done before most people have had their first
cup of coffee.”

I’d recommend that those first 90 minutes include 15 for “morning pages,” as
pioneered by professional writer, Julia Cameron, in The Artist’s Way (1992).
When we lay bare our unconscious thoughts onto paper (i.e. remnants of
dreams, groggy thoughts and ideas), we free our minds to function more
alertly for the time (and day) that follow.

6. Take a “Non-Sleep Deep Rest” (NSDR) pause, every day
Listen to a “non-sleep deep rest” meditation for 10 minutes every day to
boost your energy. Bonacolta likes this 10-min YouTube video from Andrew
Huberman.

She likens this rest to “a power nap for your nervous system. It’s more
restorative than scrolling social media and more energizing than caffeine.
Even 10 minutes can reset your entire day.”

7. Set healthy boundaries
Take one vacation every quarter (even if it’s just a long weekend away). Put
your “out-of-office” email responder on “and don’t check email until you’re
back” Bonacolta writes.

She continues: “Calm people understand that rest isn’t earned—it’s required.
They schedule recovery like they schedule important meetings. Because they
know burnout is just deferred stress coming due with interest.”

Given the pace of tech companies like Google, Bonacolta knows whereof
she speaks. Her seven tips are predicated on the insight that “the most
stressed people I know are constantly reacting to life. The calmest people . . .
are prepared for it” (my emphasis).

Calmness isn’t a personality trait you’re born with. It’s a skill you can
develop by practicing good habits.

She concludes that these seven habits “might seem small, but
they compound. Each one removes a little friction from your day, a little
clutter from your mind. Stack them together, and you’ll be amazed how much
more peaceful your life becomes.”

Bonacolta recommends starting with just one of the above seven habits at the
start of a new week. Why not start first by arriving by “10 minutes early” to
your office or meeting? She says it’s the one tip out of the seven above that’s
“easiest to apply and which will have the biggest immediate impact.”

And now it’s your turn: Have you applied the “10 minutes early” tip to
increase the calm in your day?

What about the others? Please share your experience; I’d be delighted to
hear from you.

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SHOP NEWS:

 

My renewed gratitude goes out this month to the two women entrepreneurs who co-founded (with me) our writers’ group–Saskatoon Freelancers’ Roundtable–more than 10 years ago last spring!

Thanks to Julie Barnes of Julie Barnes Creative Services who writes insightful and evocative articles for “Saskatoon Home Magazine” and for the CBC, is an agent for professional musicians, and (amongst many other things) finds time for philanthropy in our community.

Julie’s friendship and generous spirit are fortifying; it is a joy to be in her presence.

She has recently begun a Bachelor’s Degree in Interior Design from Yorkville University (online, from Toronto), which local writers in our group know will only deepen her insights in the field.

Best of luck, Julie, and we hope still to see you occasionally at the Saskatoon Freelancers’ Roundtable that you helped us to co-found!

My other co-founder of this writers’ group is, Ashleigh Mattern of Vireo Creative (a website design company). Vireo designs those websites while also providing online marketing content for thriving business owners.

Ashleigh creates that content, while also finding time to read voraciously, write and publish fiction, lead literary workshops and promote writers’ retreats in our community (and that’s not an exhaustive list!).

Ashleigh has pressed “pause” on a few of those activities during the past year, while undergoing surgery and treatment for cancer.

But she remains the positive and enthusiastic friend and colleague that we all know and care for.

The “Roundtable” is rooting for you, Ashleigh, and we hope to see more of you after treatment ends, this fall.

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Thank you this month also goes to my colleague and friend, Sharon Wiseman, who has shared her advice on teaching literacy skills to youth who occasionally enter my ESL practice.

Sharon’s knowledge of pedagogical methods and experience teaching youth have enhanced my teaching strategies, for which I’m very grateful.

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It was amazing recently to see my long-time friend, Tracey Mitchell, peer support worker for Mental Health and Addictions Services in Saskatoon and community leader, par excellence. 

Tracey works tirelessly to improve the quality of life of many in Saskatoon, including through youth leadership training, efforts to preserve the environment,  commitments to feminism, human rights, food security and sustainability and more.

It’s inspiring to be in Tracey’s presence and I’m grateful to her for sharing ice cream on a Saturday afternoon in high summer! (And btw, “Giggles” ice cream stand at 8th St. and Broadway Ave has delicious pistachio–and other–ice cream. Give them a try this summer, if you’re an ice cream lover or foodie! And no, I’m not a paid affiliate of “Giggles,” but happen to think that ice cream should have its own category on Canada’s Food Guide!)

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As a part of outreach at my church, St. Andrew’s Presbyterian (YXE), Reverend Roberto DeSandoli and members are striving to create a community hub with other groups that will offer local assistance to the unemployed, homeless and marginalized, often in Saskatoon’s downtown core.

Critics who scoff at the irrelevance of churches/faith groups in our community should take a further look, here! But like all volunteer organizations, the challenge remains to engage new and diverse contributors, so that long-time supporters do not burn out.

While my schedule is often fully booked, I plan to contribute when I can to ESL/literacy readiness services.

Please reach out to me if you would like to get involved or learn more (shih.ea@gmail.com)

+++++++

Teaching ESL to economic immigrants can only occur when one has a quiet and calm meeting space.

For that, I’m especially grateful to the staff of the Saskatoon Public Library, who actively support newcomers by sharing meeting space and digital resources (free Wi-Fi!).

Library staff have helped some of my students to download apps that improve their English skills (e.g. “Hoopla,” “Libby” and “Mango Languages”) and audio books, as well.

While the atmosphere at some branches is sometimes contentious (as sites for some of the city’s marginalized people seeking relief), staff strive to keep meeting spaces quiet and conflict-free, so patrons are free to learn.

Thank you, to the staff of the vibrant public library branches of Saskatoon!

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There are always new  entrepreneurial and related success stories to celebrate.

Please send me yours to share in future issues!

But for now, this is a wrap for mid-July!

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 ABOUT US:

Between 2011 and 2019, Elizabeth Shih Communications chronicled the stories of B2B marketing and communications on the Prairies and across the country.

Effective January 1, 2019, I rebranded as “Storytelling Communications.” I have since helped economic immigrants to secure better jobs or gain larger contracts by improving their language skills; and I help major companies write their legacy stories.

Interested in learning more? Please contact me through my website

(www.storytellingcommunciations.ca).

After I receive your message, I’ll be pleased to discuss projects with you!

++++++++

Published by www.storytellingcommunications.ca – Storytelling Communications – Fifth Ave. North. Saskatoon, SK, Canada. S7K 5Z9

Copyright © 2025.

Are you an economic immigrant who needs to improve your English language skills? Read on . . .

To our immigrants to Canada: You know that strong English skills are essential, as you study or work toward gaining permanent residency or citizenship.

But recent cutbacks to both Federal and Provincial government funding for immigration mean there are more bodies than seats available in English language classes.

Our settlement agencies do great work, helping you to gain competency in English (e.g. Open Door Society, International Women of Saskatoon, Saskatchewan Intercultural Association, etc.)

But what do you do if their classes get cut and their waitlists grow long?

And what do you do if you’re an economic immigrant, who is . . .

·        💲💲 seeking a promotion
·       👯 wanting to fit in better with co-workers
·       💡 wanting to start a business
·       👨‍👦 interested in making deeper connections
·       👩‍🏫 able to learn better with individualized training and coaching
·       ⏰ needing flexible learning time
·       📊 wanting someone to keep you accountable

These are where I can help!

My name’s Elizabeth Shih and I’m a certified teacher of English-as-a-Second Language (ESL) through Tefl.org. I am experienced in teaching the finer points of listening, speaking, reading and writing, through grammar, vocabulary, pronunciation and business communications.

I can help to prepare you for the occupation you want, or to excel in your business through thoughtful and accurate communication.

My background as an academic English writer and teacher (BA, MA, ABD), a business-to-business copywriter, and a facilitator of business communications for the Praxis School of Entrepreneurship (https://praxisschools.ca), allows me to teach you these higher-level skills.

Interested in learning more? You can read about my classes on my website: (https://lnkd.in/gaFZHnhh).

And contact me at shih.ea@gmail.com to book a free, 15-minute meeting to discuss your language needs. This term is nearly over, but a new one will shortly start!

What others say . . .
👍 “I rate Elizabeth’s [ESL] teaching services as outstanding. Her dedication, expertise and personalized approach truly set her apart.”
–William Wang (Director of China Offices, Government of Alberta, Edmonton, AB; CEO of Indigenous International Trading Group of Canada Ltd.)

👍 “Elizabeth is a great teacher. She was always prepared and chose materials carefully [and] always provided resources . . . [She] was always on time, reliable, empathetic and attentive to details . . . I highly recommend Elizabeth!”
–Maryna Kostiuk (Data Analyst, Toronto, ON)

esl, tefl, teachingenglishlanguage,
teachingesl, teachingtefl, languageteaching, learningEnglish,
languagelearning, economicimmigrants, eslstudents,
teflstudents,, #englishlanguagelearning

What can newcomers do, when ESL/TEFL classes get cut?

What can newcomers to Canada do, when public ESL/TEFL classes get cut?

Less than a month has passed since the last Federal election in Canada, where several leaders referred to building a “just,” “kind” and “safe” country, cutbacks to immigration are intensifying.

Director of “Languages Canada,” Gonzalo Peralta, said: “We are “handcuffing ourselves” to failures of newcomers to “integrate, communicate and be safe in our communities” (Apr 23, 2025).

·  Immigration, Refugees and Citizenship Canada (IRCC), in 2019, funded $562M to language services (across all levels) in AB, SK and MB.

· By 2024, that funding dropped by 41% to only $335M (in same provinces)

· “Intermediate”-level English language learners (approx. CLB levels 5-8 out of 12) will be entirely cut by September 2026. Funding will remain only for “Beginner”-level learners (CLB 1-4):

https://www.ctvnews.ca/regina/article/educators-among-dissenting-voices-as-funding-cuts-coming-to-intermediate-esl-courses/

So as newcomers, what can you do? And what about the English-speaking employers in Canada who need your labour or expertise?

Hire me.

I’m Elizabeth Shih, an ESL instructor who offers custom-designed, strategic English language classes from beginner to advanced (CLB levels 2-12). Visit this  blog for more.

And email me (shih.ea@gmail.com) for a free, 15-minute conversation to discuss your language needs.

A new term starts when you do!

esl, englishlanguagelearning, englishlanguageclasses, intermediateesl, #languagecanada,privateeslclasses, yxeeslclasses,

What are newcomers to do, amid government cuts to language classes?

To our immigrants to Canada: You know that strong English skills are essential, as you study or work toward gaining permanent residency or citizenship.

But recent cutbacks to both Federal and Provincial government funding for immigration mean there are more bodies than seats available in English language classes.

Our settlement agencies do great work, helping you to gain competencey in English (e.g. Open Door Society, International Women of Saskatoon, Saskatchewan Intercultural Association, etc.)

But what do you do if their classes get cut and their waitlists grow long?

And what do you do if you’re an economic immigrant, who is . . .

·       💲 💲seeking a promotion
·       👯 wanting to fit in better with co-workers
·       💡 wanting to start a business
·       👨‍👦 interested in making deeper connections
·       👩‍🏫 able to learn better with individualized training and coaching
·       ⏰ needing flexible learning time
·       📊 wanting someone to keep you accountable

These are where I can help!

My name’s Elizabeth Shih and I’m a certified teacher of English-as-a-Second Language (ESL) through Tefl.org. I am experienced in teaching the finer points of listening, speaking, reading and writing, through grammar, vocabulary, pronunciation and business communications.

I can help to prepare you for the occupation you want, or to excel in your business through thoughtful and accurate communication.

My background as an academic English writer and teacher (BA, MA, ABD), a business-to-business copywriter, and a facilitator of business communications for the Praxis School of Entrepreneurship, allows me to teach you these higher-level skills.

Interested in learning more? You can read about my classes on this page.

And contact me at shih.ea@gmail.com to book a free, 15-minute meeting to discuss your language needs. This term is well in-progress, but it’s never too late to start!

What others say . . .
👍 “I rate Elizabeth’s [ESL] teaching services as outstanding. Her dedication, expertise and personalized approach truly set her apart.”
–William Wang (Director of China Offices, Government of Alberta, Edmonton, AB; CEO of Indigenous International Trading Group of Canada Ltd.)

👍 “Elizabeth is a great teacher. She was always prepared and chose materials carefully [and] always provided resources . . . [She] was always on time, reliable, empathetic and attentive to details . . . I highly recommend Elizabeth!”
–Maryna Kostiuk (Data Analyst, Toronto, ON)

On International Women’s Day: Women, AI and the Ever-Present Risk of Misogyny

March 2025 Vol 7 Issue 3

Tell Your Story Newsletter (TYSN):
Teaching English as a Second Language (ESL) to Economic Immigrants
Let us help you tell your story!

Welcome Mid-March 2025!

As I prepare this issue of “Tell Your Story Newsletter,” Mark Carney has been
elected the new leader of the Liberal Party of Canada and just hours ago was sworn in as Canada’s 24th Prime Minister.

Recently as everyone knows, unprecedented tariffs have been levied against
Canada by US President, Donald Trump, and the oligarchs who support him,
plunging our beloved country into an unprecedented trade war and the potential for great economic loss.

And, less than one week ago, we observed (or tried to), International Women’s Day, and (for our neighbours in the UK, Australia and the US), Women’s History Month.  The timing of Donald Trump’s undemocratic policies to coincide with the commemoration of women’s lives and rights is not coincidental, as becomes clear in “Article One,” this month.

Just as we need to stand up for Canada, we also need
to stand up for women: Elbows up, indeed!

In “Storytellers’ Corner,” on a lighter note, I show that whatever goes on in the world, English collective nouns (for animals in their habitat) still matter and amuse ESL/TEFL teachers like me and my students. Who says that grammar can’t be fun?

And in “Shop News,” I thank those in my social and work circles who lift me and others up, showing their integrity, generosity and kindness, that certain extreme politicians cannot fathom.

As winter grudgingly cedes (“seeds?”) to spring–local piles of snow are melting and grocery stores are selling tulips, daffodils and vegetable seeds–as we complete the first quarter of our annual revolution around the sun (2025).
How the days fly by . . . .

Despite the divisiveness that fills the news, may each of us as Canadians,
Saskatchewanians and, often, as women, rest long enough to appreciate the
blessings we receive and to feel grace and self-compassion for ourselves; may we rest in that emotional space before we work to support deserving others in our community.

 

 

Sincerely,
Elizabeth Shih

Principal
Storytelling Communications
www.elizabethshih.com
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IN THIS ISSUE:

ARTICLE 1: On International Women’s Day: Women, AI and the Ever-Present Risk of Misogyny
STORYTELLERS’ CORNER: For Comic Relief: On Collective Nouns for Animals to Cheer You

SHOP NEWS

ABOUT US
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Article One: On International Women’s Day: Women, AI and the Ever-Present Risk of Misogyny

“International Women’s Day” recently passed (Saturday March 8th, 2025) and the month of March is recognized as “Women’s History Month” in the US, UK and Australia (since 1987, building on a week-long celebration that began in the 1970s).

Online sources tell us that both the day and the month are a time to
“highlight the contributions of women to events in history and contemporary
society.”

And yet, if we are to take the US Government seriously, “women” and related
words do not exist, so that such calendar observances will shortly be effaced.
US President Donald Trump and the head of his Department of Government
Efficiency (DOGE), Elon Musk (supported by their male oligarchy), have ordered the removal of references to women and other, increasingly marginalized groups, from all government documents.

Internationally, we have seen the rights and support of women and minorities
eroding or withdrawn by authoritarian governments. These are “rights we thought we’d entrenched in our world,” laments TEFL Org Co-founder and Director, Jennifer MacKenzie (my ESL training company). Her company’s mission has been to “drive growth through language education.”

MacKenzie noted that the observation of International Women’s Day and
Women’s History Month have been “taken over by corporates and multinationals.

In 2025, she cites, ruefully, that “NASA ordered to scrub any mention of ‘women in leadership’ ” from its websites.

And she’s right. Reporters at The New York Times (reported on March 7th, 2025) pored through 5000 pages from various US Federal agencies and found that many words had been deleted (on Presidential order) from government websites and publications.

Trump and Elon Musk, though they often claim to support “free speech,” are
happy to censor language and ideas they find offensive or insubordinate–including women and minorities.

As you know, good readers, we have returned to a political period likened to
Hitler’s Third Reich, defined by toxic masculinity, and understandable, as some
writers and critics have argued, by historians or psychoanalysts and those who
devoted to those fields.

Trump, in his effort to purge the American government of “woke” initiatives, has censored hundreds of terms from government documents, including “women,” “female,” “females,” “feminism,” alongside dozens others, such as “accessible,” “activism,” “activists,” “advocacy,” “anti-racism,” “community diversity,” “cultural sensitivity,” “disabilities,” “diversity,” “equal opportunity,” “ethnicity,” “inclusiveness,” “LGBTQ,” “mental health,” “minorities,” “non-binary,” “oppression,” “race,” “sexuality.” And on the list goes.

One only wonders why Americans have not revolted in an uprising of their own
(against Trump, that is, instead of for him, as in the January 6th, 2021 attack on
Capitol Hill).

Researchers have been scrambling to determine what public data has been deleted from government websites, multi-disciplinary electronic publications and what reasonable, thinking citizens can now do, given the psychopathology occupying the White House.

If words can disappear, the people they denote can, too . . .

Not coincidentally, we have seen a resurgence in public conversation about the influence of Artificial Intelligence (AI) over contemporary working life, at a time when women’s (and others’) autonomy is under threat.

Sarah Steinberg, director of Global Public Policy Partnerships at Linkedin, wrote an article recently, called, “AI is reshaping work—let’s make sure women are not left behind.”

She argues that AI will only increase its power to drive economic growth and to create skilled jobs. But if we are to “fully realize this potential, we need to ensure that women, who make up half of the global workforce, have the skills and opportunities to move into AI-driven jobs.”

That will be particularly challenging to achieve, if the term “women” and
independent women in democracy, cease to exist.

Certainly Steinberg is right that women need more opportunities to learn and
“upskill” in AI. Hiring practices need to be modified, so women are hired
according to skill or ability, and not only by prior experience or connections in
“in-demand roles.” This change, Steinberg says (based on statistics of LinkedIn’s research division), could “increase women’s representation in the applicant pool,” desperately needed, “by a full 13%.”

She also writes, we have to use “real-time data and insights” to track the evolution of jobs and to design upskilling methods “to ensure all workers” including women “are prepared for the changing economy.”

But the world also needs a fundamentally different attitude toward humanity in relation to AI.

Citing new research from LinkedIn’s Economic Graph Research Institute (data
drawn from anonymized information of the network’s 1B+ members, around the world) Steinberg says that “one in three women worldwide works in a role likely to be disrupted by Generative AI” (the type of AI that creates new content based on existing data). She adds that women are transitioning into AI-augmented roles at a lower rate” than men.

LinkedIn’s “State of Women in Leadership Report” has published that “women
occupy less than one-third of top management positions, and the rate at which
they’re filling those roles has slowed [from 2022-2024], falling to a 0.2% increase [in that time], down from 0.8% increase in the two years before that.”

Steinberg summarizes that “looking beyond leadership, increases in women’s
overall participation in the tech labour market has also fallen, from a 2.5
percentage point increase (2020 to 2022) to a 0.1 percentage point decrease from 2022 to 2024, [with women] hovering around 43.4% of all workers in our data.”

She adds that “women make up less than one-third of the AI engineering
workforce—and an even smaller share of those with AI literacy skills.” So while
AI can automate repetitive tasks like data entry and processing, ostensibly to free workers to focus on more strategic or people-focused work, AI is also disrupting industries where women are more likely situated, terminating their employment in fields “such as writing, editing, translating, and data analysis.”

Few people would dispute that the world needs to invest in skills-based training for everyone, and especially for women. The transformative capacity of Generative AI [GAI] brings both opportunities and risks (as the “Godfather of AI,” British-Canadian computer scientist, Geoffrey Hinton, has long-cautioned).

But when references to women and minorities (including minority women) are
being removed from public government records, AI skill development and hiring are not likely. Instead, Steinberg identifies this as a time when many measures of women’s economic participation and success” in the workplace “are stalling or even declining globally.”

Steinberg continues: “LinkedIn data suggest that men and women do not have
equal opportunities to benefit from [GAI’s] transformation. Across nearly all
countries, we find that women are more likely than men to work in occupations
where we expect more of the skills to be replicated and outmoded by GAI
(“disrupted” fields) and less likely to work in occupations where more of the skills will be boosted by GAI (“augmented” fields). Globally, we expect one in three women works in a role we expect to be outmoded by GAI.

Women are at risk of being left even further behind by the adoption of GAI in the workplace—in Canada, as well as the US. Yet, women know how much we have already had to fight historically to get where we are—and that fight we now must redouble for us to work where we would like to be.

In my (currently, all-women) writers’ group, we gather monthly to inspire and
encourage each other with our successes, experiences, stories—and collaboration. We use AI to varying extents. As creatives, we collectively need greater resources and more equal access to them around the table—regardless of gender, sexuality, race, class, organizational affiliation, and so on. These are basic Human Rights.

And yet in 2025,  they are threatened.

Where I work to teach English-as-a-Second Language , I see women (including
online) lifting each other up, as we work in-the-trenches and, often with AI, amid the vicissitudes of daily life.

So, if the annual commemoration of “International Women’s Day” or, indeed, of
“Women’s History Month,” feels tired or somewhat “past” to you, good readers, I hope this editorial might persuade you otherwise.

Trump, Musk and their hate-filled, divisive allies targeted these dates for their
campaign to erase women and minority rights.

Their “policies” have yielded Orwellian times.

To close, a few final comments of my own:
First, a shoutout to the many amazing women in my writers’ group that I refer to above, and especially to my co-founders, Julie Barnes and Ashleigh Mattern (see their descriptions in “Shop News”).

We do exist, in-person, in (digital and other) print and in speech. We are human
rights and tech savvy when we share and publish our ideas–because of the many generations of women before us who have made it possible to do so, including locally (to name only a few Saskatonians), the late Merle McGowan, Monica Kreuger, Silvia Martini, Adele Buettner, Lillian McKay, Laura Van Loon, Gwen Ament, Annabelle Wallace. . . and the list could fill many books!

When women and minorities have the solidarity we must actively defend, human rights can and are observed and respected.

Finally, in 1993, in the Academy of Motion Picture’s “Year of Women” in film,
one of my favourite actors, the English feminist, Emma Thompson, accepted the best actress award for her role in a Merchant-Ivory production of “Howard’s End.”

Thompson said in her speech that she looked forward to a day when the industry no longer needed to so dedicate such awards, because women’s work would be so thoroughly acknowledged and integrated into the world that there would be no need.

Well, 32 years later, ditto for “International Women’s Day” and “Women’s History Month.”

Of course, with the influence of a repeated felon running the largest government in the Western world (and manipulating resources of AI to do so), we have fallen further away–not closer–from Thompson’s rallying cry of 32 years ago.

But we can still find hope and humour in our feminist political resistance to
Donald Trump. If the parallel developments of misogynistic and exclusionary politics these days feels overwhelming, consider this humourous side story, also furnished by Emma Thompson:

In 1997, when she said she associated Donald Trump only with “tasteless architecture . . . but already a boundless sense of narcissistic . . . madness,” she recounts that “Donald” phoned her one day, in her trailer, when she
was working on a film, to ask her for a date. She thought it a crank call, so replied “Oh, F- – – – off!”

When he convinced her it was actually him, she was astounded that he had gotten the number to a random phone she had never used, in a private film trailer: “So I just said I’d get back to him and hung up!”

By 2017, she quipped on a talk show that she regretted not accepting Trump’s
offer, as “If I had gone out with him for dinner, I could have [ruined his comb-over, hair-spray-heavy, orange-dyed hair]. And then we might all have known the truth . . . and then maybe HE WOULDN’T HAVE BEEN PRESIDENT!” she shouted.

And now it’s your turn: what do you think about the censoring of women and
minorities from government documents, at the time of International Women’s Day and Women’s History Month?

And, with that as backdrop, how are you coping in this age of AI and technological “supremacy?”

Please write in; I’d be delighted to hear from you.
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STORYTELLERS’ CORNER

STORYTELLERS’ CORNER: Words, Stories, Riddles and Jokes on Writing,
Reading and Editing . . .

This month: For Comic Relief: On Collective Nouns for Animals,

to Cheer You

Having reflected on weighty topics like misogyny and censorship in “Article One” this month, I’m pleased to share a fun point of grammar–on collective nouns for animals!

In a recent posting on LinkedIn, my colleague, (US-Based) Intercultural
Communication Coach and Trainer (and no Trump supporter), Lauren
Supraner, shared some fun knowledge about “collective nouns.”
Lauren writes: “Some estimates suggest there are around 243 collective nouns for people, animals, and things.

Languages with classifier systems (such as Chinese, Japanese, and Korean) do not have as many distinct collective nouns as English.
Many collective nouns in English are unknown to most speakers and rarely/never used.”

And then she shared this fun list: Are any of them new to you?

COLLECTIVE NOUNS for ANIMALS (in their native habitat, not on the dinner
table):

MAMMALS
–A pride of lions
–A herd of elephants
–A crash of rinos
–A colony of bats
–A troop of monkeys
–A pack of wolves
–A mob of kangaroos
–A scurry of squirrels

BIRDS
–A murder of crows
–A parliament of owls
–A gaggle of geese (on land)
–A skein of geese (in v-formation flight)
–A flamboyance of flamingos
–A conspiracy of ravens
–A kettle of vultures (in flight, circling)

MARINE ANIMALS
–A pod of dolphins
–A school of fish
–A shiver of sharks
–A raft of otters
–A bloom of jellyfish
–A bed of clams

INSECTS
–A swarm of bees
–An army of ants
–A kaleidoscope of butterflies
–A cloud of gnats
–(in colloquial use) A bunk of bedbugs

Speaking of dinner tables, you might try some of the lesser-known examples
(minus the bedbugs) above to charm the guests at your next party!
Please share the results with me for my next issue (lol)!
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SHOP NEWS:

Two nights ago, Shawna Nelson (CEO of Nelson Strategic Solutions and Executive Director of Downtown Saskatoon BID) and the team at Women Entrepreneurs of SK (WESK) hosted an interview with Susan Bater (Manager of Entrepreneurs with Disabilities Program, Community Futures).

Bater shared the success story of Taylor Layton, an entrepreneur with Down’s
Syndrome, who (about 10 years ago) started and ran for five years a brilliant
recycling business in Outlook, SK.

Taylor’s story infused the room with oxygen!
Her success was a perfect antidote to world politics, and highlighted the bravery and “gumption” of women entrepreneurs.

Community Futures (and its urban sister groups–“The Ability Hub” in Saskatoon) promote diversity and inclusion for women entrepreneurs with differing abilities.

Bater said that change is still needed to increase income exemption levels for
entrepreneurs on government support programs in SK (where it is little more than half of what is allowed in MB).

She said we also need to increase grants and “seeds-for-dreams” investment
opportunities for entrepreneurs with pluck and “gumption.”

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My renewed gratitude goes out this month to the two women entrepreneurs who co-founded (with me) our writers’ group–Saskatoon Freelancers’ Roundtable– more than 10 years ago this spring!

Thanks to Julie Barnes of Julie Barnes Creative Services who writes insightful
and evocative articles for “Saskatoon Home Magazine” and for the CBC, is an
agent for professional musicians and (amongst many other things) finds time
for philanthropy toward others.

Julie’s friendship and generous spirit are amazing and it is a joy to be in her
presence.

My other co-founder, Ashleigh Mattern of Vireo Creative (a website design
company), provides online marketing content for thriving business owners.
She also finds time to read voraciously, write and publish fiction and to lead
literary workshops and promote writers’ retreats in our community (and that’s
not an exhaustive list!).

I look forward to hearing a fuller update on Ashleigh’s writing when we gather
in the spring.

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As a part of outreach at my church, St. Andrew’s Presbyterian (YXE), Reverend
Roberto DeSandoli and members are striving to create a community hub with
other groups that will offer local assistance to the homeless and marginalized,
often in the downtown core.

Critics who lament the irrelevance of churches in our community need look no
further. But a major challenge remains to engage new and diverse contributors, so that long-time supporters do not burn out.

If you have resources of any kind (including time!) and would be interested in
participating in this work, please email me for further information (address
below).

While my schedule is often fully packed, I plan to contribute when I can to
literacy services.

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As a teacher to economic immigrants, I sometimes encounter well-educated,
cultured individuals who struggle with the immigration process and to find long-term, professional employment in our community.

When scheduling permits (and my family duties are manageable), I try to
connect these folk to entrepreneurs and business owners in the city (for no
affiliate fee–it is voluntary outreach).

If you are a changemaker and/or leader in YXE and have some time to spare to
assist such newcomers, please reach out to me at shih.ea@gmail.com

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Teaching ESL to economic immigrants is only possible when one has a quiet
and calm meeting space. For that, I’m especially grateful to the Saskatoon Public Library, who actively supports newcomers by sharing meeting space and its digital resources (terrific Wi-Fi!).

Library staff have helped students to download apps that improve their English skills (e.g. “Hoopla,” “Libby” and “Mango Languages”).

While the atmosphere at some branches is sometimes contentious (with
marginalized people seeking warmth indoors), welcoming staff keep meeting
spaces quiet and conflict-free, so patrons are free to learn.

Thank you, Saskatoon Public Libraries!

There are always new entrepreneurial and related success stories to celebrate.
Please send me yours to share in future issues!
But for now, this is a wrap for mid-March!

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ABOUT US:
Between 2011 and December 2018, Elizabeth Shih Communications
chronicled the stories of B2B marketing and communications on the
Prairies and across the country.

Effective January 1, 2019, I rebranded as “Storytelling Communications.”
I now help economic immigrants to secure better jobs or gain better
contracts by improving their language skills; and I help major
companies write their legacy stories.

Interested in learning more? Please contact me through my CASL-compliant website (www.elizabethshih.com).

After I receive your message, I’ll be pleased to discuss projects with you!
Please visit my website for more information: www.storytellingcommunications.ca