Farewell New Year’s Resolutions; Hello, Strategic Goals (with Powerful Nature’s Deanna Litz) . . . .

Like most sentient beings on the planet (or at least in the corner of it I call home), I shun the age-old practice of making “New Year’s resolutions” (that no one ever keeps for long).

And yet, discussion about the philosophy behind goal-setting–notably what works and what doesn’t–and when the planning is individualized and specific, can help almost any entrepreneur to excel.

. . . . Or at least it can, if you discuss it with Saskatchewan’s own powerhouse coach, Deanna Litz, of “Powerful Nature.”

In a recent session with Deanna, as a part of Praxis School of Entrepreneurship’s staySMART program (funded by the enlightened folk at Can-Sask Employment Services), I mentioned how a medical practitioner in my life who follows a negative, “my way or the highway” approach, fails to motivate me to keep good self-care (be it exercise, sleep hygiene, and so on).

Anticipating meeting this practitioner early in 2021, was worrying me, as I had lost sight of how, in Deanna’s words, “negative motivation may not be as productive as positive reinforcement.” This is particularly because only the latter gives you energy to keep striving. Furthermore, “celebrating wins and successes as a part of setting goals can get us farther,” Deanna added.

When things happen and we tell ourselves stories about them, it’s much more helpful to tell constructive stories than self-condemning ones. Why? Because these stories affect how we feel about ourselves and become the basis of our identities.

If we practice healthy self-care, for instance, we find the best space from which to explore professional opportunities and to seek alignment with others who may offer them. For instance, to use a perennial example, if “Jill” shows up to a job interview, having good self-care and self-compassion, she feels herself an equal to the interviewer, open to investigating if there’s alignment between that person (or committee) and herself.

On those occasions when an unequal, unfair power dynamic appears (as sometimes happens at job interviews and at medical appointments), we

can better endure because we know our own agency in the exchange.

For me, positively framed goal-setting can make 2021 start more healthily than 2020 ended. A Covid lockdown at my local gym leads me to explore at-home exercise (e.g. online videos); I am returning to drafting “Morning Pages” (after Julia Margaret Cameron) to reduce mental rumination; and I am similarly restoring my sleep by listening to hypnotherapy recordings. When I do these things, I am more present with myself and can also better serve my clients.

Undoubtedly medically based self-care practices are good, but as Deanna says, “self-care is of the whole person,” and not just the one or two parts of one’s body, addressed piecemeal. Any negative “prescription” from a medical service provider fails to recognize the power of our minds and spirits.

As we enter 2021, amid the second wave of a global pandemic, let’s start here! Let’s use the positive (including positive self-care) to deepen our capacity for alignment and engagement with one another, which yield for both sides productivity and abundant contentment.

And now it’s your turn: As a new year begins, what goals are you planning for yourself and your business?  Please share, as I’d be delighted to hear from you. And may 2021 bring you renewed health, contentment and peace.

December 2020–Tell Your Story Newsletter (TYSN)

December 2020 Vol 2 Issue 12

Tell Your Story Newsletter (TYSN): Specializing in Entrepreneurial and Organizational Storytelling

Let me tell your story!

Welcome Mid-December, 2020!

Winter in Saskatchewan came “fast and furious” with November’s storm and heavy snowfall. But after several weeks of mild temperatures, this week ushered in unseasonable cold, as if to reinforce our socially distant,  pandemic friendly, Christmas plans!

If the media’s obsessive coverage of Covid-19 (excluding so much other, important news) threatens to overwhelm you, or if this time of year is difficult for other reasons, please visit to the American Hospice Society’s menu on “surviving Christmas,” which I featured in the past two December issues of this newsletter (2019 and 2018).

In this month’s issue, I visit some of the teachings of Buddhist monk, Pema Chodron, whose insights help me cope with pandemic fatigue.

In “Storytellers Corner,” I visit the perennial grammatical issue of whether or not we can end sentences with prepositions (with a nod to “Grammar Girl,” Mignon Fogarty).

While it feels painful to miss seeing those outside our immediate “bubbles,” I hope that this Christmas/Hanukkah season allows you time to rest and recharge body, mind and soul. And that this time renews our awareness of the many blessings we do have, that are so easy to forget.

Sincerely,

Elizabeth

Principal

Storytelling Communications

www.elizabethshih.com

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IN THIS ISSUE:

ARTICLE 1: Pema Chodron: Some insights for pandemic times

STORYTELLERS’ CORNER:

Should you end a sentence with a preposition? 

SHOP NEWS

ABOUT US

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Article One: Pema Chodron: Some insights for Pandemic Times

When the world seems most off-kilter, vulnerable to the force of this international pandemic, Pema Chodron reminds us to turn inward, befriend our inner selves and let go of what we do not need.

The Buddhist nun (b. 1936) has been cited by people as diverse as Oprah Winfry and Seth Godin, as an “essential life-force” of human experience. I recently recovered Maria Popova’s notes, from a month-long meditation session some 20 years ago, held at the monastery where Chodron is a founding director. Chodron trains others to practice mindfulness through meditation, “to remain wholeheartedly awake to everything that occur[s] and to use the abundant material of daily life” as a “primary teacher and guide.”

In times of crisis and stress like the one we are in (where the media provide a far-too-steady diet of Covid-19), combining solitude, nature, meditation and a monastic life enables us to reflect on how to “be oneself without embarrassment or harshness.”

In such books as When Things Fall Apart: Heart Advice for Difficult Times (2016), Chodron says that rather than seeking human perfection in thought or argument, we would do well to recognize that “our neurosis and our wisdom are made out of the same material. If you throw out your neurosis, you also throw out your wisdom.”

Instead of judging ourselves for our shortcomings, Chodron says, we should “make friends with ourselves” and so find “a sense of warmth toward oneself.” Self-criticism is not purposeful. Self-acceptance, befriending ourselves and our world involves acknowledging “not just the parts we like,” but all of us, seeing that we can learn from all of it.

In one meditation, Chodron explores how precision, gentleness and letting go are related graces: “If we see our so-called limitations with clarity, precision, gentleness, goodheartedness and kindness and, having seen them fully, then let go, . . . we begin to find that our world is more vast and more refreshing than we had realized before. . . . The key to feeling more whole and less shut off and shut down is to be able to see clearly who we are and what we’re doing.”

Simple applications could be putting down all of our screens and taking long walks in nature and the outdoors. (In some ways, pandemic life has forced us to do such things.)

Chodron urges us to avoid aiming to please other people, and that we should not try to improve ourselves by exposing our own “ignorance, unkindness and shut-downness.” When plenty of business gurus endorse changing oneself, she observes: “The problem is that the desire to change is fundamentally a form of aggression toward yourself. . . our hangups, unfortunately or fortunately, contain our wealth.”

This is not license to be self-indulgent or settle for mediocrity, but an injunction to “gently let go” of our imperfections, rather than forcefully trying to expel them.

When we face fear or depression, such as in our current pandemic, Chodron finds freedom lies in “getting to know [that feeling] completely,” accepting it, without judgment and “learn[ing] how, once you’ve experienced it fully, to let go.” No, we do not want today to die of Covid-19, or for our loved ones or friends to die. But Chodron wants us first to sit with the limitations of human life without trying to deny them.

We can learn to view ourselves with “loving kindness,” such as through breathing practices that help us to “let go” of our ruminative lives, our epidemic of hurrying and our efforts of getting and spending (especially in the Christmas season). The “4-7-8” breathing exercise, developed by Dr. Andrew Weil draws on Buddhist meditation (see article one of  last October’s issue, “Remember to breathe”).

To be “fully present isn’t something that happens once and then you have achieved it,” Chodron says: “it’s being awake to the ebb and flow and movement and creation of life, being alive to the process of life itself.”

Whether or not one follows Buddhist teachings closely, most of us can find value in expanding our capacity for self-acceptance and the acceptance of others that it allows, as ingredients for peace.

If you lack time for yourself and quiet contemplation in this crisis-weary world, please consider picking up one of Chodron’s books. Additionally, mindfulness meditations pertaining to her teachings are made accessible by the Buddhist teacher, Sam Harris, in his book, Waking Up:A Guide to Spirituality Without Religion (2014). These he has adapted to a website and even a cell phone app.

And now it’s your turn: Do you treat yourself with loving kindness, especially in pandemic times? Will our seeking spirituality find a way forward without fear?

Please share your insights with me on my “Contact” page. I’d be delighted to hear from you.

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STORYTELLER’s CORNER . . . . 

STORYTELLER’S CORNER: Ideas, Stories, Riddles and Jokes on Writing and Editing . . .

Should you end a sentence with a preposition, asks Mignon Fogarty?

Just as many of us were taught in grade two not to start a sentence with “and” or “but” (practices long ago overturned as pedantic), some writers and readers still believe that we should not end sentences with prepositions.

Mignon Fogarty, the American writing coach who brands herself as “Grammar Girl,” recently blogged on this very point.

To review (for non-grammarians), a “preposition” is a word that creates a relationship between other words, usually dealing with space (e.g.“above,” “by,” and “over”); and time (e.g.“before” and “after”).

Here are two examples of these, respectively: “The nightstand is by the bed,” and “We had dessert after dinner.”

So long as the preposition is grammatically needed (unlike in the phrase:“The diver jumped off of the deep end”), it can legitimately fall at the end of a sentence. So it’s acceptable, as Fogarty says, to write “What did you step on?” instead of “On what did you step?” (Note that the latter sounds stuffy and pedantic.)

Fogarty says that prepositions often fall at the end of sentences in which phrasal verbs are used—verbs that are made of multiple words that usually include a preposition. For example, “I wish she would leave it off.” Or “You should cheer up.”

Other sentences without phrasal verbs can also end with prepositions and are also valid: “I want to know where he came from” is much more readable than “I want to know from where he came.” Fogarty says that one exception would be when writing conservative documents like cover letters (i.e. job applications), when it would be safer to avoid ending sentences with prepositions.

However, in virtually all other cases, ending sentences with prepositions will make them easier to read.

Consider the story that Sir Winston Churchill famously refused the rule against preposition use, saying: “This is the sort of pedantry up with which I will not put!”

Do you have an idea, riddle or joke on any aspect of writing or communications? Please share it with me; I’d be delighted to use it in an upcoming issue. 

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SHOP NEWS:

Attending last week’s virtual graduation for the Praxis School of Entrepreneurship’s 2020 students was inspiring! The graduation (on Zoom) allowed me to write copy behind-the-scenes, and so to collaborate with Little Ox Film Company (videography lead Megan Kent) and Christina Cherneskey Communications (podcasting and virtual event management).

Thank you to the alumni, friends and family who attended and shared their wisdom and experience. And thanks especially to the Praxis Team (Monica and Brent Kreuger, Deanna Litz, Elaine Mantyka, Silvana Cracogna) for spearheading this first-ever online grad for Praxis, with all of their ideas and effort.

I look forward to further collaboration in 2021, to continue to commemorate the achievement of 30 years in entrepreneurial education!

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Special thanks also this month to entrepreneurial coach, facilitator and all-around amazing woman, Deanna Litz. Deanna leads Praxis’ “staySMART” online group that keeps  entrepreneurs like me grounded and supported through pandemic times, by group discussion and one-on-one coaching.

I highly recommend Deanna as a business coach: read more about her services on her “Powerful Nature” website.

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Heartfelt thanks also go to the staff and owner/operator of Persephone Care Home in Saskatoon, who provide empathetic care and comfort to seniors during this pandemic-centred holiday season, when social distancing from family and friends is compulsory.

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 ABOUT US:

Between 2011 and December 2018, Elizabeth Shih Communications chronicled the stories of B2B marketing and communications on the Prairies and across the country. 

Effective January 1, 2019, I rebranded as “Storytelling Communications.” I now write to help small- and medium-sized businesses (SMEs) to secure more sales by communicating more effectively; help economic immigrants to improve their language skills and secure better jobs;  and I write the legacy stories of major companies.

Interested in learning more? Please contact me through my CASL-compliant website (www.elizabethshih.com).

After I receive your message, I’ll be pleased to discuss projects with you!

Please visit my website for more information (www.storytellingcommunications.ca).

Pivoting for Christmas sales in a Covid-19 year: Revisiting a Praxis staySMART group’s discussion

For the past three weeks, I have participated in a remarkable weekly Zoom meeting with fellow entrepreneurs of the Praxis School of Entrepreneurship’s staySMART (alumni) program. Last week, the group discussed digital strategies for entrepreneurship in Covid times. North American statistics show us that almost one-third of business clients are online for two-thirds of every day. More business people use mobile than laptop and desktop technology. Yet, as group facilitator Deanna Litz observed, “digital” is not the goal, but rather a means to reach our goals.

However technology may advance, we continue to need relationship marketing and building. Using a next level of technology is another means to serve the clients we care about.

The weekly group discussed ways to build the digital experience (DX) of our customers or clients. Facilitator and coach Deanna Litz commented that it’s tough work to design a Digital Experience, including with our clients—rather “like trying to ace a test without being given the questions.”

Tailoring one’s digital experience can help with sales, but we need to keep it simple for clients who may not care about the process.

One question we raised was “can we create a digital experience to allow for word-of-mouth” referrals and not just “Googling,” so we needn’t play the same game as Google? As Monica Kreuger commented, we can be a “mind” search (“top of mind”), not a “Google search.”  (This needs to work in the opposite direction of “Upwork” content mills infiltrating our province, such as “Workhoppers,” which recently advertised from Regina.)

How can we become top-of-mind by consistently showing what we have to offer, daily? We don’t need huge volume of Google customers, but can personalize in ways Google/Best Buy/Amazon/Michael’s, etc. cannot. We can try to compete with specialized services to specialized clients.

As group contributor Monica Kreuger summarized, “We need a ‘Made in Saskatchewan’ version of Amazon.”

We also should strive to know what aspect of our brand that our clients want.

My colleague and friend Christina Cherneskey mentioned that blogging regularly to demonstrate what your brand is about (as I do, in this article) can connect clients with entrepreneurs. Evidence that blogging still works underpins the seminars I facilitate on the topic for Praxis’ startSMART training program.

Group discussion led us to see that digitalization is about more than just marketing—we can become more efficient in our operations, we can collaborate with other service providers, we can find local sources for things we do—these are all parts of digitalization.

One of my colleagues, a spiritual healer, suggested that entrepreneurs shouldn’t be afraid to share our “secret sauce” (fearing that would give our businesses away), because there will always be more top resources to unfold and we will always perform with them differently beyond what a newbie would.

Monica Kreuger observed that there is a major opportunity in how businesses can pivot to relieve customers’ overwhelm in these Covid months, to make them feel comforted, safe, joyful and part of a supportive community. In doing that kind of work, we would totally outdo the Big Box Amazon/Michael’s/ Holy Clothes retailers.

In a recent Facebook meme, the Saskatoon Chamber of Commerce reminded business owners to patronize groups like SYPE Saskatoon (Sype.ca—SK young professionals and entrepreneurs) who can collaborate and experiment to make their businesses become known by “word-of-mouth.” The Chamber also cites the Riversdale District, Broadway District, 33rd St. BID and DTNYXE as avenues to “Support Local” this Christmas.

Do-able even this week would be to gather a group of local companies who offer gifts for staff using local companies and organizations. Why not send a gift certificate, accompanied by a personally created card, from a local provider? (This could be done on “Local Love Holiday Gift Guide,” itself a local, Saskatoon-based group on Facebook.) Our local Chamber could have a contact list of providers and what they sell to give to the owner/organization who needs “staff gifts,” and which could allow the recipient to choose a gift from a given store.

Monica Kreuger observed that it would take only 10 minutes to put a small paper package together for pick-up. As she said, last week, entrepreneurs could do this now and get the message out, even in time for Christmas 2020.

Such pivoting would make optimal use of the inconveniences and hardships of Covid-19 for local businesses.

And now it’s your turn. How are you pivoting as a business owner or entrepreneur, to succeed in this Covid-19, holiday time?

November 2020–Tell Your Story Newsletter (TYSN)

November 2020 Vol 2 Issue 11

 

Tell Your Story Newsletter (TYSN):

Specializing in Entrepreneurial and Organizational Storytelling

Let me tell your story!

Welcome Mid-November, 2020!

The month of November carries many psychological associations for Canadians and for our neighbours, allies and friends abroad. On November 11th we observed Remembrance Day, to commemorate the sacrifice of those Canadians who perished (and continue to), as a result of the conflic and strife of this world’s wars.

Our American neighbours recently concluded a federal election like no other in their history, whereby the potential re-election of Donald Trump loomed large in the electorate’s minds. It threatened many of the values that are fundamental to American democracy (such as honesty, integrity and decency) and to ours.

The ongoing pressure of living under the global pandemic of Covid (now in its devastating “second wave”) challenges entrepreneurs and profoundly affects our clients: The times call us to embrace the uncertainty that surrounds us, but often instability evokes paralyzing anxiety and fear. . . .

So it’s hard to imagine a month when more weighty issues including these could preoccupy us. For my local readers, much of Saskatchewan also recently experienced a severe winter storm last weekend, from which much of the city is still  excavating itself . . . . . Saskatchewanians have shown their customary generosity by helping to dig out motorists (sometimes perfect strangers) from densely packed snow and ice; and by driving others who have been stranded.

As I gradually return to work after providing elder care within our province’s very broken health care system, I recently found myself opening my “vault” (i.e. “swipe file”) of provocative (and sometimes soothing) insights and ideas. . . .

So this month, I’ll share some of the “nuggets” of wisdom and hope I found there, for clients past, present and future; and for fellow creatives who also loyally read and comment on this newsletter.

Stay warm, drive carefully, now that winter’s here (!), and thanks for reading!

Sincerely,

Elizabeth

Principal

Storytelling Communications

www.elizabethshih.com

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IN THIS ISSUE:

ARTICLE 1: November Nuggets: Some Wisdom in Trying Times

STORYTELLERS’ CORNER: “Good Grammar” to and for Whom, with Bryan Garner 

SHOP NEWS

ABOUT US

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Article OneNovember Nuggets: Some Wisdom (from my “Swipe File”) for these Trying Times

Seven years ago (2013), marketing guru Seth Godin blogged about the “legacy of Mandela” (a statesman whose name we might shudder to compare with so many of today’s politicians). Godin writes that that Mandela’s statesmanship and capacity to forgive the racism and incarceration he suffered under Apartheid in South Africa, has left us with a powerful lesson:

“You can.

You can make a difference.

You can stand up to insurmountable forces.

You can put up with far more than you think you can.

Your lever is far longer than you imagine it is, if you choose to use it.

If you don’t require the journey to be easy or comfortable or safe, you can change the world.”

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In the end, much of our life’s work is about, stories; we live, eat, think and sleep in some form of narrative. For that reason, I rebranded my company as “Storytelling Communications” in 2019. . . .  Marketer Seth Godin reminds us that “marketing is no longer about the stuff that you make, but about the stories you tell.”

When we make strong connections with clients, we share their stories and they share ours. Working in communications and marketing provides a  service to our communities and should not be scorned or looked askance at, as I have sometimes experienced.

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America’s best known and most prolific copywriter, Robert (Bob) Bly, has blogged that “Being the best is overrated.” Anyone who has read Bob’s books and heard him speak (as I did, in 2012) knows him to be insightful.

He writes, in one of his timeless emails, against self-disparagement:

“Confession time: I am an inferior human being . . . meaning I come up short in almost every category by which people are measured.

Every day, I look around and see people who are more athletic than me . . . better looking . . . taller, smarter, thinner, kinder, more personable, wealthier, healthier, more well-adjusted, even funnier.

Whatever I do professionally . . . there are others who are more successful. . . .

How do I live with myself knowing that I am inferior?

The secret is that you can be lousy at 99.9% of things and still have a happy and successful life—as long as you are good at just a few or perhaps even only one thing.

As far as I know, Paul Simon is good at only music. He’s certainly not the biggest, strongest or best-looking guy on the planet. Also, most fans listening to his music would agree that Paul Simon doesn’t have the best voice and isn’t the greatest singer in the world.

But he has enough people who like his songs and his singing to give him a lucrative and successful music career.

You do not have to be the best there is at what you do to make a great living at it.

“S.R.” is a great example. “S.R.” is a professional stand-up comic who decided to make the transition to more lucrative performing as a corporate motivational speaker.

I have heard “S.R.” do both comedy and speaking. He is not the funniest comic I have ever heard. He is not the best motivational speaker I have ever heard.

But he IS the funniest motivational speaker I have ever heard. So he makes a great living speaking for meeting planners who want a motivational speaker who can also make their audience laugh.  . . . .

You do not need a huge fan base to succeed at whatever it is you do.

. . . .

You simply do not need every company out there to consider you the top copywriter. You only need a few who like what you do well enough to want you to work on their promotions.

And even those . . . do not have to consider you the “best” at what you do. They simply have to feel that your service is a good fit for what they want.

. . . .

So if it helps you [Bly continues], I want you to know:

1: You can be middling to poor at most things and still have a successful life and career.

2: . . . You just have to offer something that other people want.

3: You don’t have to have throngs of admirers . . . to keep you busy and profitable all year long.” And yet, as Bly concludes, these consolations are not recommendations for mediocrity. If instead, “these comments provide some comfort to you and stop you from fretting about what you think are your shortcomings, then I have achieved my goal for this email.”

Remember: Negative self-talk and criticism do not support creativity or insight.

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American (Republican) president Calvin Coolidge (1872-1933), although not commonly assessed as one of that country’s greatest leaders, has been viewed (by biographer Claude Moore Fuess, in 1940) as embodying “the spirit and hopes of the middle class . . . their longings and . . . their opinions. That [Coolidge] did represent the genius of the average is the most convincing proof of his strength.”

Coolidge may be best remembered for saying this:

“Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent.

Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”

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As creatives (or those working in creative industries), we should also not forget our “second wind.” Anyone involved with creativity in this world (and who isn’t?) needs to allow time for mental incubation and rest, as even this (arguably feeble) trio of couplets reminds us:

“When things go wrong, as they sometimes will,

When the road your trudging seems all uphill,

When the funds are low, and the debts are high,

And you want to smile, but can only sigh,

When care is pressing you down a bit,

Rest if you must, but don’t you quit.”

And now it’s your turn: What insights does the month of November raise for you? Have you thought to store them in your own swipe file? 

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STORYTELLER’s CORNER . . . . 

STORYTELLER’S CORNER: “Good Grammar” to and for Whom, with Bryan Garner

In a recent blog posting, American Etymologist Bryan Garner discussed the challenges facing writers and editors who believe in “good grammar.” In particular, he draws attention to the reality that what is “ ‘good grammar’ in the eyes of one person is, in the eyes of another, unacceptable intolerance toward linguistic variation.”

Garner says that there are two camps: on one hand, grammar tyrannists; and on the other, “anything goes permissivists.” What we need, he writes “is a middle ground in which [1] we recognize that Standard Written English does indeed exist (extremists doubt this, but it’s what you’ll find in first-rate periodicals . . . ; [2] learning it should be an opportunity given to everyone; [3] children shouldn’t be made to feel ashamed of the language spoken in their homes; and [4] people should be encouraged to show tolerance toward and acceptance of speakers of regional and class dialects.”

However, he rightly notes that between these four issues, there are “clashing interests”:  With the above listed points, “No. 2 collides with no.3 and no.4.  . . . A teacher insists on ‘anyway’ (not ‘anyways’), Jane and I will sing a duet (not ‘Me and Jane will sing a duet’), I’m doing well (not ‘I’m doing good’), mischievous (not ‘mischievious’), and it doesn’t matter (not ‘it don’t matter’), I saw (not ‘I seen’), and so on.

“In their unsubtle minds,” Garner writes, “children view one as ‘right’ and one as ‘wrong.”

By early high school, some kids lose marks for using the language they speak at home, widening the “class divisions among students.”

Garner continues that “in many communities, the privileged kids go to private schools where ‘good grammar’ is taught, and the other kids go to public schools where the standards are less strict.” Class divisions start when students are young.

Politicians and others, he says, tend to “close their eyes to the issue,” focusing on “ ‘social justice,’” and not seeing any connection between “the language used in daycare and elementary school” and the kind of divisions we see in the most recent American presidential election.

Sometimes, Garner says, “the issue isn’t accent (how words are pronounced) but dialect (word choice and sentence construction).” If grammar should be “good,” he asks, good to and for whom?

So where do we ultimately go with this ever-present rift in Western culture that modern times have not resolved?

To begin to answer that provocation, Garner cites a radical “guest lecturer” whom he heard at Oxford University in 1981, who said that “he wouldn’t rest easy until all Oxford and Cambridge colleges were razed to the ground. ‘If education isn’t available to everyone,’ he asserted, ‘it should be available to no one.’”

And now it’s your turn: do you agree with Garner on the ever-present divisions among language use (and abuse) in the western hemisphere? If we agree that words carry fundamental cultural and educational inequalities, what should we be doing about it and how?

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SHOP NEWS:

Special thanks to friends and colleagues who have provided services and support, as I’ve gradually returned to the office, after being on leave to care for an elderly relative. It has been a life-altering experience in both positive and overwhelming ways: I appreciate the emails and calls of support!

I’m particularly grateful this month for the opportunity to study ESL online (part-time) through Tefl.org,  to add to the repertoire of business communications, which I can teach online.

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And I’ve recently been delighted to reconnect with mentors and colleagues at the Praxis School of Entrepreneurship. Having authored four extensive articles since last spring on some of the school’s recent graduates (posted on the Praxis website) and featured in recent postings on my blog, I have been delighted this week to help to plan the school’s first ever virtual graduation, to be held on Wednesday, December 9th!

Do you or someone you know have an entrepreneurial idea they’d like to discuss or develop? Please register for this graduation event, where the experiences of both 2020 grads and alumni will be shared. An amazing evening is being planned for Wednesday, December 9th at 7:00 pm.

There will be speakers, networking opportunities and multi-media presentations of alum insights all on offer!

Tickets are free, but you must register as soon as possible!

Whether for you (as an alum), or for a prospective future student at Praxis, please register for the virtual graduation here:

https://www.eventbrite.ca/e/praxis-grad-2020-tickets-128707352155

Or call Elaine or Silvana with your questions at (306) 664-0500

I hope to “see” you there!

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ABOUT US:

Between 2011 and December 2018, Elizabeth Shih Communications chronicled the stories of B2B marketing and communications on the Prairies and across the country.

Effective January 1, 2019, I rebranded as “Storytelling Communications.” I now write career and communications documents and lead workshops that help economic immigrants land better jobs; that help small businesses to close more sales by communicating more effectively; and that help promote companies’ legacies.

Interested in learning more? Please contact me through my CASL-compliant website (www.elizabethshih.com).

After I receive your message, I’ll be pleased to discuss projects with you!

Please visit my website for more information (www.storytellingcommunications.ca).

Want to read about Saskatoon’s best podologist? (And what is that?) Meet Cheri McPhillamey of Soul to Sole Consulting!

Today’s posting is the final one in a series of articles (extended blog postings) that I authored during the first wave of the Covid Pandemic. As I earlier mentioned in this very blog, during the past year I have participated in a team of creative entrepreneurs to commemorate something good about 2020! In particular, we’ve been observing the 30th anniversary of the Praxis School of Entrepreneurship’s startSMART program.

As an alumna of the program from 2018-19 and occasional facilitator of its  business communication modules, I know how powerful startSMART is, in teaching entrepreneurs the skills we need to succeed.

So I’m delighted to post the link to the fourth of my interviews, featuring the wonderful podologist (foot specialist) Cheri McPhillamey. Cheri has trained internationally and specialized in caring for the feet of a wide variety of clients, ranging from Hollywood A-listers, to, now, seniors in Saskatoon and area.  Read about her fascinating entrepreneurial journey, in this week’s blog posting.

Enjoy!

Praxis Alum and Podologist Chéri McPhillamey