Think you’re not a Marketing Genius? Reading Seth Godin’s _Linchpin: Are you Indispensable?_ (Part One)

American guru Seth Godin has written some of the most powerful and persuasive arguments on Marketing ever penned. Their application to the Business world and to professional associations is limitless. He powerfully analyzes the Psychology of Business and, in particular, how to be a “linchpin” in any business climate. In this blog posting (the first in a three-part series), I’ll revisit Godin’s analysis that we all have genius to offer, from the profoundly insightful study, Linchpin: Are you Indispensable? Godin’s thoughts defy linear cataloging, so I’ll summarize his arguments and provide examples familiar to you. I’ll focus particularly on what Godin means by the concept of the“linchpin” and how every Creative can optimize their genius to become one.

Which of us hasn’t felt insecure at some point, while working in an association or organization?  One well-masked but common insecurity is the niggling, underlying doubt that “Maybe I’m not smart enough.”  Not smart enough to spearhead that million dollar campaign; not smart enough to recruit that world-class candidate; not smart enough to work with that legendarily difficult (billionaire) client . . . . and on it goes. When Godin says that achievement in business requires “genius” of us, I can almost hear the groans of Creatives’ self-doubt, as if in a painful, collective, “Charlie Brown” sigh. Genius, we think, belongs to other people. Continue reading “Think you’re not a Marketing Genius? Reading Seth Godin’s _Linchpin: Are you Indispensable?_ (Part One)”

How to Tap into your Creative Energy (Part Three)

In my two last blog postings on Todd Henry’s The Accidental Creative, I visited several of Henry’s insights on how organizational tensions and negative influences (of “assassin”-like factors like dissonance, fear and unrealistic expectations) can impair the creativity of your association. But in today’s final installment, we look at positive and constructive strategies that Henry recommends, to stoke our organizations’ creative fires. He says that our default strategy of “working harder and staring more intently at the problem to achieve better results, is like trying to control the weather by staring at the clouds.” What’s called for is a change in strategy that could benefit all of our organizations. Continue reading “How to Tap into your Creative Energy (Part Three)”

How to Tap into your Creative Energy (Part Two)

In my last post on Todd Henry’s The Accidental Creative, I introduced Henry’s argument that time, rhythm and process are unavoidable components of creativity that we have to nurture if we`re going to be creative, and to create quickly. In addition to those three factors, Todd Henry says that there are three “assassins” that threaten our creative processes and, if they dominate, yield “rationalization” and “mediocrity:” Continue reading “How to Tap into your Creative Energy (Part Two)”

How to Tap into your Creative Energy (Part One)

In The Accidental Creative: How to be Brilliant at a Moment’s Notice (New York: Portfolio/Penguin, 2011), Business Consultant, Advisor and Creator Todd Henry (CEO of “Accidental Creative”) talks about how communication, marketing and business types can nurture creativity in our daily lives. Do you struggle in your organization to find and tap into your creative vein? In this blog posting, the first of a three-part series, we’ll look at a few of Henry’s arguments on how to leverage creativity in your professional organization. Continue reading “How to Tap into your Creative Energy (Part One)”