At a small, socially distant networking event recently, I encountered two entrepreneurs, with two different entrepreneurial approaches, to offering the perennial “elevator pitch.”
Both entrepreneurs knew the importance of word-of-mouth marketing and were doing their best to introduce themselves clearly.
One of them, a financial planner, kept his “elevator pitch” to one sentence. But it was a sentence with at least three clauses (i.e. naming the major services he provides and for whom). The other person, a professional coach, used a simpler, single clause description of how she works to increase her clients’ sales. Continue reading “On simplifying your elevator pitch . . . for success (with a nod to Michael Katz)”